Pricer Avenue™ Platform Successfully Piloted with Major Retailer
Pricer, a leading company in in-store communication technology, has achieved a significant milestone with the successful pilot of its Pricer Avenue™ platform. This innovative technology was recently tested in collaboration with East of England Co-op, marking a pivotal moment for both organizations as they aim to enhance the customer experience in grocery retail.
Key Highlights of the Successful Pilot
During this landmark pilot, East of England Co-op has been the first retailer to validate the capabilities of Pricer Avenue™ in an active grocery setting. Additional pilots are planned for the near future in various European and Asian markets. The program's success indicates a strong readiness for commercial deployment anticipated in the near future.
Innovative Technology at the Shelf Edge
Pricer Avenue™ aims to revolutionize the shelf-edge experience by augmenting traditional electronic shelf labels (ESLs). This latest platform offers enhanced functionalities, positioning itself as a scalable, battery-free solution that extends beyond just pricing. The innovative setup enables clearer communications and more effective promotional displays, guiding consumers as they make purchasing decisions.
Transforming Retail Experiences
According to Rob Smith, Technology Officer at East of England Co-op, "Avenue is bringing new energy to our key promotional areas. It's a big step toward delivering a store experience that's ready for the future." He emphasizes that the platform's Floating Canvas feature allows them to interactively highlight products and engage customers with rich brand storytelling right where it matters most—at the shelf edge.
Battery-Free Innovation
The Pricer Avenue™ system is powered by an innovative, battery-free rail design, ensuring a sustainable solution that does not compromise on performance. This modular approach enables retailers to create larger, visually cohesive displays that can attractively present multiple labels, further enhancing customer engagement without disrupting operational workflows.
Strategic Expansion Plans
Following the successful initiation of this groundbreaking pilot, Pricer is set to expand its testing across Europe and Asia shortly, reinforcing its commitment to innovation in retail technology. The anticipation surrounding the official sales roll-out of Pricer Avenue™ is high. Key executives, including Rob Smith and Finn Wikander, Chief Product Officer at Pricer, are prepared to share insights during the upcoming NRF 2026 event.
About Pricer
Pricer is a pioneering force in the realm of in-store digitalization and communication, serving as a robust partner for retailers aiming to innovate their shopping environments. Founded in Sweden in 1991, Pricer has delivered over 350 million electronic shelf labels worldwide, demonstrating its capacity to drive operational efficiencies while enhancing shopper experiences. By integrating cutting-edge technologies, Pricer empowers retailers to carry out effective sales strategies that adapt to evolving consumer behaviors.
Frequently Asked Questions
What is the Pricer Avenue™ platform?
The Pricer Avenue™ platform is an advanced digital communication solution designed to improve customer interaction at the shelf edge in grocery stores.
Who is the pilot partner for Pricer Avenue™?
The pilot was successfully conducted with East of England Co-op, one of the leading grocery retailers.
What are the expected benefits of the Pricer Avenue™ platform?
The platform is expected to enhance product display, facilitate better promotions, and improve customer communication directly at the point of sale.
When will the Pricer Avenue™ platform be commercially available?
The platform is anticipated to be ready for commercial deployment around 2026 following successful pilot tests.
How does the battery-free feature work in Pricer Avenue™?
The platform operates on a unique rail system that provides continuous power through the shelf edge, eliminating the need for batteries.
