Pricer Avenue™ Platform's Landmark Pilot Experience
Key Highlights
First Steps in Grocery Innovation
The East of England Co-op has emerged as the first retailer to validate Pricer Avenue™ in a live grocery setting, a remarkable initiative that signifies a shift in how supermarket operations are enhancing customer engagement. This pilot marks a significant milestone in modern retail, with further testing set to take place across Europe and Asia.
Commercial Preparation for the Future
The results from this initial pilot have confirmed readiness for commercial deployment in the near future, poised for 2026. The Pricer Avenue™ platform validates its potential as a battery-free, scalable solution designed to revolutionize shelf-edge communication.
A New Era of Shelf-Edge Communication
In the world of retail, the shelf edge is becoming a crucial focal point for influencing customer decisions and enhancing store performance. With this pilot, Pricer Avenue™ was strategically positioned in high-impact areas within stores, leveraging East of England Co-op's existing network of electronic shelf labels (ESLs).
Enhanced Customer Experience
Pricer Avenue™ extends beyond simple pricing displays. Its larger format and powered shelf-edge layer provide tools for clearer customer communication, proactive promotions, and engaging in-aisle interactions where decisions are made. The enhancement transforms the shopping experience, making it more dynamic and tailored to the shopper's journey.
Industry Insights and Future Directions
Rob Smith, the Technology Officer at East of England Co-op, noted, "Avenue breathes new life into our promotional strategies, taking steps towards a future-ready shopping experience." He emphasized that the new shared Floating Canvas feature offers innovative ways to connect with shoppers, enabling targeted product highlights and enriched brand storytelling directly at the shelf edge.
Modular and Energy Efficient Design
The Pricer Avenue™ system operates on a continuous power source through its battery-free rail system, supporting larger displays while maintaining operational efficiency. Its modular structure allows for seamless integration of promotional content, simplifying complexity and enhancing the overall branding experience within stores.
Progress and Upcoming Initiatives
Finn Wikander, Chief Product Officer at Pricer, expressed his excitement regarding the pilot's outcome, stating, "Seeing Pricer Avenue™ operational in-store validates its potential to align with modern shopper expectations, simplifying in-store executions, and generating new branding opportunities at the shelf edge." Following this successful pilot, additional implementations in Europe and Asia are on the horizon.
Availability at Industry Events
Those interested in learning more about Pricer Avenue™ can connect with Rob Smith, Finn Wikander, and the full Pricer management team at NRF 2026, where the platform will officially launch for sales.
Get in Touch
For more information, please contact:
Sidney Naliwajka, +1 470-721-500
Finn Wikander, Chief Product Officer, +46-70-523 30 77
Anna Gnyria, Global Marketing Manager, +46-73-638 63 64
About Pricer
Pricer stands as a pioneering partner in the retail technology sector, primarily focusing on enhancing in-store communication and digitalization across the industry. By empowering retailers globally, Pricer aims to craft shopping experiences that not only influence consumer behavior but also improve sales and operational efficiency. With innovations at its core, Pricer has successfully implemented over 350 million electronic shelf labels across more than 28,000 stores in over 70 countries since its establishment in 1991 and has been recognized on Nasdaq Stockholm.
Frequently Asked Questions
What is the Pricer Avenue™ platform?
The Pricer Avenue™ platform enhances shelf-edge communication with large-format displays and battery-free technology, designed to improve in-store experiences.
Who was involved in the recent pilot program?
The East of England Co-op was the first retailer to pilot the Pricer Avenue™ platform in a live grocery environment.
What advantages does Pricer Avenue™ offer to retailers?
Pricer Avenue™ enables clearer communication, effective promotions, and enhanced customer engagement at the point of sale.
When will Pricer Avenue™ be commercially available?
The platform is confirmed for commercial deployment in 2026 following successful testing.
How can retailers get involved with Pricer?
Interested retailers can reach out to Pricer through their official contacts to learn more about implementation opportunities.
