An Unexpected Collaboration with a Cause
Living life in the fast lane isn't all about horsepower and shiny rims. Turns out the automotive world has a heart, and it's revving up to lend a hand where it counts. Prestone and Adam's Polishes have cemented a partnership with Advance Auto Parts, aiming to steer some serious support towards Stop Soldier Suicide—an organization fighting tooth and nail to curb the harrowing rates of military suicides.
The Nuts and Bolts of the Campaign
From May 24 all the way through July 18, these automotive care giants pledge to donate up to $50,000. The kicker here is that this donation is driven by customers. Every Prestone and Adam's Polishes product purchased at Advance Auto Parts during this period chips into the funding pot. It's simple, buy a bottle and back a cause.
Campaign Highlights:
- Timeline: May 24 – July 18, 2026
- Goal: $50,000 in donations
- Supported Service: Stop Soldier Suicide's ROGER Wellness Service
- Participating Products: Antifreeze, car wash products, detailing sprays, and more
- Where: Advance Auto Parts stores and online
Gretchen Hickman of PFX Group™ summed it up by emphasizing how every customer purchase becomes a lifeline in this life-saving work. Now that's a testimony!
Stop Soldier Suicide: Fueling Change
Numbers don't lie, and Stop Soldier Suicide sure has some riveting stats up its sleeve. In 2025 alone, ROGER helped out 4,287 veterans and active-duty personnel, providing well over 10,000 clinical hours of much-needed support. Talk about making those therapy gears turn!
"We're grateful for Prestone® and Adam's Polishes' partnership and their investment in our life-saving mission," said Kathy Kauffmann, Chief Growth Officer at Stop Soldier Suicide.
The organization's rapid response—like a mechanic ready to wrench at a moment's notice—ensures that almost everyone seeking help gets a callback within four minutes. That’s faster than most drive-thrus!
The Road Ahead: What Does This Mean?
Forget the shiny product labels for a second. This is about the real impact these loyalty-laden dollars are having. Ninety-nine percent of moderate to high-risk clients completed crisis response plans, and a whopping 92% of fully engaged clients found they could manage their thoughts and feelings by the end of treatment. Those are pipeline speeds that make a real difference in real lives.
Now let’s chat about the big guys behind the campaign. This isn't just a PR stunt for these companies. PFX Group™ is pulling a lot of weight here, with a legacy as long as their exhaust hoses. Their brands, including the likes of Prestone, have been in the driver’s seat of innovation since 1927, pushing beyond just antifreeze and brake fluid to meet the roaring demands of modern engines.
A Community Effort That Drives On
Don't overlook the wider impact here. One could argue that merging retail sales with philanthropy is a slick strategy, but that doesn’t change the fact that the conversation about veteran mental health needs all the light it can get. Every bottle sold isn’t just adding wax to your ride—it could be saving a life.
As customers, it’s up to us whether to see value beyond the sticker price. Because when it comes to offering help, maybe it’s not just what's under the hood that counts, but what's in the heart of those turning the wrenches and swiping the cards.
So next time you're cruising down to Advance Auto Parts, don’t just think about the shine. Consider that maybe, just maybe, a little of your spare change is primed and ready to lay skid marks over some major mental health hurdles.
