I deal with a few CEOs in other plays and will tell you this: I've asked a lot harder questions in a more confrontational manner, and except for here, have ALWAYS been treated with respect and candor. If they couldn't tell me something, they told me, but they always took the time and effort to try to respond in a timely and complete manner.
Those are the guys I invest heavy in. The rest of these guys, who put everything and everyone ahead of their shareholders (whether the shareholders are good or bad), they get the flip.
Honesty isn't all that big of a deal. Except when you're on this side of the coin. Best.