Never heard of it... LOS ANGELES, CA -- (MARKET

Never heard of it...

LOS ANGELES, CA -- (MARKET WIRE) -- 09/08/11 -- Hi Point Studios and IC Places, Inc., a publicly traded company trading on the OTCQB under the stock symbol ICPA (OTCQB: ICPA) (PINKSHEETS: ICPA), announced today that the two companies have entered into a multi-tier production and marketing partnership.

Under the partnership, IC Places will move its production offices from Winter Park, Florida to Hi Point Studios in Hollywood, CA to house the filming and production offices for its shows. IC Places will maintain its Florida studios and offices to house editorial staff and filming on the east coast.

The first production at Hi Point will be IC Places' " The Home Entertainment Review 2.0 ." The newly re-envisioned show will be produced at Hi Point Studios on a custom built sound stage created specifically for the program. The show will be co-hosted by comedian Brandon Gibson and red carpet host and IC Places founder Steven Samblis.

In addition, IC Places will have special access to the television shows and movies being filmed at Hi Point Studios. IC Places will work with Hi Point to deliver to IC Places viewers exclusive, behind the scenes, "1st Look" shows featuring the actors, directors and producers of the films and television shows being produced on the lot.

IC Places will have preferred access to the red carpets and DVD release events of movies filmed at the studio and will bring that coverage to IC Places' viewers through its "Red Carpet: 1st Look," and "Home Entertainment Review 2.0" shows.

Hi Point will supply an online purchase link for DVD and Blu-ray releases and pay IC Places an affiliate fee for each unit sold.

"It has been our long term plan to have a presence and direct partnerships with studios in Hollywood, CA, the mecca of film and television," said Steven Samblis, of IC Places. "Our presence in Hollywood over the past few months has already translated into greater access to premieres, events and actors alike, enhancing our current programming. Our business model is based upon making money every time a consumer visits one of our city sites to view hot, topical content. Now, with our home studio being in Hollywood, it means greater access to premier programming, thereby increasing viewership and translating to more revenue to our bottom line."

"IC Places has proven to be an innovator in short form video entertainment," said Frank Pinnock, Executive in Charge of Production at Hi Point Studios. "Their 'Instant Movie Review' and 'Home Entertainment Review' shows will be a welcome member to our production family. As a studio, to have these programs and the IC Places studio on our property is a great benefit and a very symbiotic relationship. The millions of viewers IC Places programming receives each month will benefit Hi Point Studios by quickly exposing our movies to an even greater audience."

IC Places shows can be seen at www.icPlaces.com , www.Mevio.com and on the hour-long weekly show "theBite," featured in 3,000 quick service restaurants such as Taco Bell, Carl's Jr., Wendy's, Denny's and KFC across the United States. For a list of restaurant locations airing "theBite," visit http://indoordirect.com/find-a-restaurant .

About IC Places:

IC Places, Inc. is a public company which trades on the OTCQB. OTCQB companies are report with the SEC, making it easy for investors to identify companies that are current in their reporting obligations. IC Places owns and operates 350 city news and entertainment websites. Each IC Places city website offers a virtual keyhole view of life in each community. Every unique aspect of a city's social, business, and cultural life is available right at each city's IC Places homepage. IC Places provides the entire community a place to talk, do business and get connected. Businesses are given amazing tools to tell their stories in the best way possible and visitors get unfettered access to businesses, events and people in each city. To see one of the IC Places city sites in action, please visit http://www.icPlaces.com/orlando .

About Hi Point Studios:

Nestled between Hollywood and Beverly Hills, Hi Point Studios is a production house based in the capital of entertainment, Los Angeles. Hi Point Studios is open seven days a week, 24/7 with a professional staff ready to assist in creating a stress-free, production-friendly environment. Hi Point Studios is quickly establishing itself as the newest state of the art facility for television, movie and music projects. The 18,000 square foot facility houses all the accouterments for productions big and small, including a green screen, offices, make-up rooms, lighting and cameras. Our studio is here to partner with productions as a turn-key operation. From access to the stage to providing resource support, Hi Point Studios is in the business of placing its clients first with best in class service.

IC Places Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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 Media Contacts 
 
IC Places 
 
Jeff Thompson 
 
800.406.1220 Ext. 4 
 
Email Contact 
 
 
 
 

Source: IC Places, Inc.