NEW YORK, Sept. 20, 2013 (GLOBE NEWSWIRE) -- The NASDAQ OMX Group, Inc. (Nasdaq: NDAQ ) announced today that trading of Rocket Fuel (Nasdaq: FUEL ), an innovative leader in AI and Big Data-driven marketing and advertising technology commenced on The NASDAQ Global Select Market on Friday, September 20, 2013.
Rocket Fuel delivers a leading programmatic media-buying platform at big data scale designed to use the power of artificial intelligence and automated decision-making to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel's Advertising That Learns® platform implements the most effective ways for advertisers and media professionals to focus on marketing strategies and business outcomes, while liberating them from spending time on more tactical minutiae. Rocket Fuel was founded by data scientists, artificial intelligence experts and senior advertising industry executives from NASA, Yahoo!, Salesforce.com and DoubleClick. Rocket Fuel's personalized computing engine screens over 28 billion ads per day, and selects the most relevant ads for its customers based on real-time bidding. Rocket Fuel's customers include many of the world's leading advertisers and agencies.
"Rocket Fuel is a leading innovator in the areas of advertising and using big data to improve ROI," said Bruce Aust, Executive Vice President, Corporate Client Group, NASDAQ OMX. "We are pleased to welcome Rocket Fuel to the NASDAQ OMX family, and look forward to celebrating many milestones with the company and its shareholders."
NASDAQ has been the exchange of choice for some of the world's most innovative and progressive technology companies. Rocket Fuel joins some of the most respected companies such as Google, Inc. Yahoo! Inc., and ValueClick, Inc. NASDAQ is home to over 75 percent of technology companies listed on U.S. exchanges.
About NASDAQ OMX Group :
The inventor of the electronic exchange, The NASDAQ OMX Group, Inc., fuels economies and provides transformative technologies for the entire lifecycle of a trade - from risk management to trade to surveillance to clearing. In the U.S. and Europe, we own and operate 26 markets, 3 clearinghouses and 5 central securities depositories supporting equities, options, fixed income, derivatives, commodities, futures and structured products. Able to process more than 1 million messages per second at sub-40 microsecond speeds with 99.99% uptime, our technology drives more than 70 marketplaces in 50 developed and emerging countries into the future, powering 1 in 10 of the world's securities transactions. Our award-winning data products and worldwide indexes are the benchmarks in the financial industry. Home to approximately 3,400 listed companies worth $6 trillion in market cap whose innovations shape our world, we give the ideas of tomorrow access to capital today. Welcome to where the world takes a big leap forward, daily. Welcome to the NASDAQ OMX Century. To learn more, visit nasdaqomx.com . Follow us on Facebook ( http://www.facebook.com/NASDAQ ) and Twitter ( http://www.twitter.com/nasdaqomx ). (Symbol: NDAQ and member of S&P 500)
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