That helps actually, they've inserted thenselves as a valuable part of a larger ecosystem without assuming the risk. I am going to have to think more about this but he said in the Yak example that they license the brand and the recipes... Does that mean, for example, if I was a soda manufacturer I could acquire the right to make Cannabeer? And then hypothetically as part of the "recipe" the manufacturer has to purchase Sovereign OG as a required ingredient?