Allyn on celebrity endorsements: "I have a huge ba
Post# of 36728
Posted On: 09/12/2013 6:08:08 PM
Allyn on celebrity endorsements: "I have a huge background in this space and that's a great question and an obvious one, I think. We're looking at various partners -- board members, advisory board members and endorsers -- every day.
But this process requires some care. We want to be very careful who we pick -- what their background is, their experiences, knowledge, skillsets, accomplishments and connections -- to be able to be able to leverage their involvement for maximum gain for the company and its shareholders.
So I can say that, yes, we are always looking at this and that we intend to close and announce some interesting affiliations in the coming weeks."
But this process requires some care. We want to be very careful who we pick -- what their background is, their experiences, knowledge, skillsets, accomplishments and connections -- to be able to be able to leverage their involvement for maximum gain for the company and its shareholders.
So I can say that, yes, we are always looking at this and that we intend to close and announce some interesting affiliations in the coming weeks."
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