NeoMedia Appoints VP Sales for North America B

Boulder, 22 August, 2012 - NeoMedia Technologies, Inc. (OTC BB: NEOM.OB), the pioneer in global mobile barcode management solutions, today announced Mark Lanphear as its new VP for Sales in North America. Lanphear will have responsibility for sales and business development of NeoMedia’s core products, NeoReader® and NeoSphere™.

With more than two decades of experience in the wireless telecom industry, Lanphear was previously VP of Global Sales and General Manager of ZOMM LLC in Boulder, Colorado where he held global responsibility for sales and distribution strategy, operations, brand partnerships, loyalty marketing, pricing and channel development.

Prior to this he held various sales management roles at companies including: Zvelo, Inc. Vocel, Inc. Openwave, Wavemarket and SignalSoft Corporation. He was also the founder of 2nd Jetty Partners.

“Mark has extensive knowledge of the North American mobile market and expertise with international brands. We look forward to benefiting from his wealth of sales knowledge and insight to drive revenue significantly in the region,” commented Laura Marriott, CEO of NeoMedia.

“To be joining an industry stalwart like NeoMedia at such a positive time for QR codes is very exciting for me. NeoMedia is a company focused on innovation and I look forward to helping drive NeoMedia’s continued success," said Mark Lanphear.

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About NeoMedia:
NeoMedia Technologies, Inc. is the pioneer in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.

NeoMedia’s suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile barcode solution. NeoMedia’s current customers include handset manufacturers, platform providers, brands and agencies looking to offer mobile barcode solutions to their customer base.

Learn more at www.neom.com or visit us at one of the following online destinations:
LinkedIn: http://www.linkedin.com/company/neomedia-technologies
Twitter: http://twitter.com/neomediainc
Pinterest: http://www.pinterest.com/neomedia

For PR inquiries, please contact NeoMedia’s PR team:
US: Lisa Astor / Caitlyn Keating, +1 617 502 4300
Europe: Pippa Melamet / James Ash, +44 20 7751 4444
press@neom.com