Under the agreement, NWCN obtained the exclusive rights to operate the 91 advertising lightboxes in arrival hall of Shanghai Hongqiao Railway Station from September 10, 2013 to December 9, 2016 . SRMG is the only authorized party by Shanghai Railway Bureau to advertise in the station.
Shanghai Hongqiao Railway Station ("Hongqiao Station") is one of the major railway stations in Shanghai . It is the largest railway station in Asia with total area of 1.3 million square meters. Hongqiao Station located in Minhang District of Shanghai , is a major part of the Hongqiao Comprehensive Transportation Hub. The station achieves a zero-distance transfer with the Terminal 2 of Shanghai Hongqiao International Airport, as well as Line 2 and Line 10 of Shanghai Metro. Hongqiao Station is the most important high-speed railway station in China . It primarily served as the Shanghai terminus of high speed rail line, such as Shanghai-Nanjing High-Speed Railway line, the Shanghai-Hangzhou High-Speed Railway line and the Beijing-Shanghai High-Speed Railway line. It has some normal intercity lines as well which is the largest traffic transfer hub in China , integrating train, plane, subway, city-bus, and long-distance bus.
" China has the world's longest high-speed railway and its daily ridership has already reached 1.33 million in 2012, making the Chinese high-speed rail network the busiest in the world. With the increase of popularity of high-speed railway and the network is still rapidly expanding, we expect ridership will continue to grow substantially. We have no doubt that the strategic locations of the lightboxes can cover every point at arrival hall which allow advertisers to communicate with their target audiences," commented by Earnest Leung , NWCN's Chief Executive Officer. "It is our aim to build the largest advertising network in high-speed railway stations of Yangtze River Delta. NWCN also targets at providing the best media solutions to cater the different needs of advertisers. With the appointment of Michael Liu as our Chief Operating Officer, we are pleased to further strengthen our advertising network by launching new projects."
