$SMAK is positioning its products for distribution

$SMAK is positioning its products for distribution through various team and retail dealers such as Dick's Sporting Goods (DKS, $49.45, NR), Modell’s, BSN Sports, Eastbay, Sports Chalet (SPCH, $1.42, NR) and East Coast Team Outfitters. Once an agreement is established, dealers place and distributes apparel to networks of hundreds of youth & collegiate sports programs and retail stores. SMACK's current business is primarily focused on the West Coast through in-house and e-commerce sales initiatives; we believe partnering with several dealers across the U.S. could more than double their existing distribution channels without substantially increasing overhead. We also anticipate these partnerships could allow the company to expand its product offering to other niche sports--think softball, soccer and lacrosse--looking to individualize their brands with high quality custom uniforms.