Anybody care to define "Launch" ?   I'm sure eve

Anybody care to define "Launch" ?   I'm sure everyone is likely to have a different idea of what our Launch will look like.  It could simply be the start of shows airing on FilmOn, or, could be hype and fanfare the likes of which Hollywood has not seen yet, i.e. an UpFront far greater than we saw with Punch.  Or... something in between maybe.  Somehow, given the PR blackout, the Launch may be leaning more towards just the feed for FilmOn being turned on.  Seems like if there were going to be a big kickoff event... news of such would have leaked out by now.

Thoughts ???