Industry Background
According to CTIA – The Wireless Association (June 2011), there were 327 million wireless subscribers in the US, representing 103.9% of the US population. The combined minutes and messages of this group have risen 9.5% year over year in this same June period. It takes 90 minutes for the average person to respond to an email yet only 90 seconds to respond to a SMS or Multimedia Messaging Service (MMS) text message; that’s a 300% increase in opens for SMS/MMS vs. emails.
eMarketer reports that revenue from mobile text messaging will rise this year to almost $12 billion. The rise can be attributed to the relatively low number of businesses who have implemented text marketing in the past, and the continued rise of businesses who say they plan on adding text marketing to their advertising budget in 2012. We believe 800 Commerce is on the cusp of an exploding sector to more adeptly help businesses connect with their customers, establish awareness with prospects and motivate time-honored accounts to purchase more. We seek to create the purest play in mobile marketing, as Mmobile marketing will swell at a pace far greater than the growth of mobile handsets and eventually exceed the number of desktop computers. Simply put, we are taking the investment approach of investing in the unbelievable growth of Apple’s i-phones, Droids, mobile applications, eCommerce and mobile demographic marketing as well as the many other aspects of the mobile economy all wrapped up into one investment vehicle.
| Mobile Advertising Revenue by Region, Worldwide, 2010-2015 (Millions of Dollars), according to Gartner | |||
| Region | 2010 | 2011 | 2015 |
| North America | 304.3 | 701.7 | 5,791.4 |
| Western Europe | 257.1 | 569.3 | 5,131.9 |
| Asia/Pacific and Japan | 868.8 | 1,628.5 | 6,925.0 |
| Rest of the World | 196.9 | 410.4 | 2,761.7 |
| Total | 1,627.1 | 3,309.9 | 20,610.0 |
| Source: Gartner (June 2011) | via: mobiThinking | ||
