I don't even think PRs will do it. It's going to take a verifiable revenue stream. We've seen any number of PRs over the last several years that haven't had much effect. Even when we believed JCs lies about how many homes Punch was being broadcast in - not much effect on the PPS. I would like to think that a verified broadcast with actual advertisers will have an impact, but my gut tells me that it will take a Q with profits before any real action begins - and I wouldn't expect to see that before early next year at the earliest.