"Andy is one of the top three tennis players in the world right now. The fact that he chose Fuse Science to partner with shows the efficacy of our products," said Adam Adler, Fuse Science founder. Andy is playing at the top of his game, coming off a massive win at Wimbledon and having won in New York last year. I have targeted the top players in the world in each sport and the partners we have at Fuse are simply unmatched. Andy's fitness is unparalleled, he's probably the hardest worker in the game and it shows. I spent time with his fitness team and was enamored at the seriousness of their fitness training. Our products, technology and company as a whole were just a perfect fit for Andy's vision as he further builds his brand and surrounds himself with the top companies in the world. We are so proud to have Andy as part of the Fuse team."
"My training regime is critical to my success, and over the years I have worked very hard, both on and off the court. Fuse has developed an exciting range of products that make a real difference. As part of the new deal I have an equity stake in the business, so I'm looking forward to building a lasting partnership with the Fuse Science team," said Andy Murray.
"The athlete partners we have are simply incredible. Having Andy Murray and Tiger Woods as your two global icons, it just doesn't get any better. We plan to revamp our packaging to now include Andy. Our retail displays will also get an update with Andy and Tiger side-by-side. With this major addition to the Fuse team, we are aggressively pursuing European distribution with a great focus on the United Kingdom. It has always been a dream of mine to build a rock star team around this revolutionary technology, now we have," added Adler.
Murray claimed his first major title by winning the US Open in 2012, becoming the first British man since 1936 to win a Grand Slam championship. In 2013, Andy won the Wimbledon Men's Singles Championship, becoming the first man from Great Britain in 77 years to win the singles title since Fred Perry claimed victory at center court in 1936.
At the 2012 Olympic Games, Murray won the gold medal in the 2012 Men's Singles, becoming the first British champion in over 100 years.
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