Strategy and Implementation Summary: The follo
Post# of 4425
Posted On: 08/22/2013 9:37:31 AM
Strategy and Implementation Summary:
The following is planned as part of sales promotion:
•Advertising through press releases to industry publications and local newspapers.
•Internet marketing
•Posting signage about the new business in stores and public places.
In addition, the Business will engage in the following marketing campaigns:
•Social media marketing through sites such as Facebook, Twitter, Youtube and Google will be the focus of 90% of the marketing. These platforms allow a control of budget with a target reach. The application and services we will provide could be downloaded directly from each marketed location by use of QR codes.
•Community signage offers a robust, at hand marketing campaign. Digital signage is defined as a location where a subscription or download is readily available by use of local presentation. Highway boards, bus benches or mall posters will offer a great location for our direct download and promotion of our app products. Consumers will have the access to download direct for the advertisement.
Conservative projections place our subscription base over 100,000 within the first 12 months with an additional growth to 250,000 subscribers by month 24. We believe our application business could generate over $30M in subscription fees and advertising.
The following is planned as part of sales promotion:
•Advertising through press releases to industry publications and local newspapers.
•Internet marketing
•Posting signage about the new business in stores and public places.
In addition, the Business will engage in the following marketing campaigns:
•Social media marketing through sites such as Facebook, Twitter, Youtube and Google will be the focus of 90% of the marketing. These platforms allow a control of budget with a target reach. The application and services we will provide could be downloaded directly from each marketed location by use of QR codes.
•Community signage offers a robust, at hand marketing campaign. Digital signage is defined as a location where a subscription or download is readily available by use of local presentation. Highway boards, bus benches or mall posters will offer a great location for our direct download and promotion of our app products. Consumers will have the access to download direct for the advertisement.
Conservative projections place our subscription base over 100,000 within the first 12 months with an additional growth to 250,000 subscribers by month 24. We believe our application business could generate over $30M in subscription fees and advertising.
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