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  4. Rapid Fire Marketing, Inc. (RFMK) Message Board

Revenues While some investors view our announceme

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Post# of 11899
Posted On: 08/17/2012 10:42:09 AM
Posted By: geo
Re: geo #2397

Revenues
While some investors view our announcements forthcoming such as who is funding us, who is getting us fully reporting etc as “magic bullets”, the real magic bullet for ANY company is revenues and ultimately, profitability. While the first two quarters are uninspiring with regard to revenues, investors will see a significant difference when we report 3rd quarter revenues.
At the end of each month we calculate how much money we spent and how much we took in and how well this is matching up with the projections in our business plan. Another function that this procedure accomplishes is that we are able to see what effective means of spending money are as well as what is ineffective. We are then able to make adjustments monthly to run The Company as efficiently as we can.
Over the last couple of months, the gap between the amount of money we are spending and the amount of money we are taking in is narrowing. August (this month) is going to be a very good month for us as we are realizing revenues from several streams including online sales, sales at shops, sales by distributors and wholesalers. We expect to continue this trend indefinably and ultimately become cash flow positive as discussed before. Revenues and Profits are the only PERMENANT magic bullet.



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