North Palm Beach, FL, August 19, 2013 - (Accesswire) -- Attitude Drinks, Inc. ATTD +214.29% (otcqb:ATTD), responding to repeat orders for Phase III[R] in the Northeast and Southeast regions of the country, Attitude Drinks Inc. recently produced 8,257 cases of Phase III[R] which are ready to ship immediately. Attitude Drinks is shipping pending orders to both regions in order to re-stock continued same-store- sale improvements in Phase III[R] authorized retail accounts.

"We continue to see improving same store sales in our largest chained accounts both in Massachusetts and Florida. This is particularly encouraging in that these are our two longest standing placements for Phase III[R]," commented Roy Warren, CEO. Warren continued, "We are competing effectively against new product introductions in both markets and have completely replaced and re-activated our distribution system for our largest customer in Florida. Dispatching our four regional sales managers in Florida, we can now report that Phase III[R] is back on the shelves in over 750 food and drug stores throughout Florida, and we are now seeing more consistent sell through and repeat orders."

Phase III[R] continues to gain consumer applause and, while limited, we continue to promote the natural and nutritional benefits of the brand through regional radio, athletic events, product sampling opportunities and other grass roots marketing venues. Jack Shea, EVP sales for Phase III[R], said "we are growing this brand one case at a time which in my experience is the only way to build a solid brand foundation."

About Attitude Drinks Inc.

Attitude Drinks Inc. is an innovative, beverage brand development company with a pure milk recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III[R] is sold in select markets throughout the United States, including colleges, universities, convenience stores, food and drug stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit http://www.attitudedrinks.com/.

Attitude Drinks has respected the requests of these significant industry leaders to withhold their names in this release.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.

Contact:

Roy Warren, CEO

Attitude Drinks, Inc.

561.227.2727

roy@attitudedrinks.com

http://www.attitudedrinks.com/

SOURCE Attitude Drinks, Inc.

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