MINE News... ASHUA, N.H., Aug 12, 2013 (BUSINESS
Post# of 1276
Posted On: 08/12/2013 10:44:16 AM
MINE News...
ASHUA, N.H., Aug 12, 2013 (BUSINESS WIRE) -- Minerco Resources, Inc. (OTCQB:
MINE) (the "Company"), a
progressive developer, producer and provider of worldwide commodities solutions,
releases the following Letter to Shareholders (also available at
www.minercoresources.com ).
August 12, 2013
Dear Minerco Shareholder,
As your Chief Executive Officer, my primary responsibility is to deliver
shareholder value and to ensure the ongoing success of our company.
Additionally, my obligations include keeping shareholders informed about new
developments, challenges and opportunities. The entire Minerco -
Level 5 team is continually reminded of your constant support, and I wish to
personally thank you for your patience and commitment that has been, and will
continue to be, essential to Minerco - Level
5's success in the months and years ahead.
It's a very exciting time at Minerco and Level 5. We
have made great strides in all areas. We are building a world class beverage
company from the ground up, focusing on laying a sturdy foundation and
efficiently managing costs. Through our strategic partnership with Power Brands
Consulting ("Power
Brands"), we have mitigated many risks and avoided
many mistakes of a typical beverage startup company.
I would like to highlight a few of the key accomplishments and building blocks
we have set in place since the start of Level 5 just ten (10) months ago.
By utilizing our management team's strengths and our
strategic partnership with Power Brands, we have overcome many challenges
associated with the development and evolution of a start-up beverage company,
including product formulation, package design and brand identity.
-- We completed the formulation and design of our 1st Generation of the Level 5
Brand:
RISE - Energy Supplement (The Coffee
Drinkers' Choice)
CURVES - Women's Supplement
ARMOR - Immunity Supplement
FLEX - Workout Supplement
Based on feedback received from our industry and consumer advisory panels, we
believe our products' package designs and flavor
profiles are unique and exceptional. Formulation and Design details are
available on our website at www.minercoresources.com ;
-- The entire Level 5 Brand was and is designed to target health conscience
consumers focused on great taste, targeted functionality, low calories, and
all-natural ingredients;
-- We identified our pilot launch market of Southern California due to its large
population density, large number of health oriented consumers and vicinity to
strategic partners;
-- In July, we commissioned the production run of our flagship product: RISE
- The Coffee Drinkers' Choice. This
first production run is scheduled to be completed this month;
-- We contracted with Avanzar, the largest distributor in Southern California,
to distribute our entire line of all-natural, functional, products. Avanzar
calls on 6,500 retail locations in the region, including but not limited to:
Costco, Kroger, Safeway, Whole Foods, Sprouts, Albertsons, Walgreens, CVS, 7
Eleven, AM PM, Quiktrip, Chevron Extra Mile and Circle K;
-- We have started the redesign of our websites and the launch of Facebook and
Twitter pages for Level 5. The pages are scheduled to be live in coordination
with the launch of RISE;
-- After months of collaboration with Power Brands and our advisory panels, we
have created our first 2nd Generation Level 5 product: Coffee Boost. Coffee
Boost was designed to provide all the benefits associated with the Level 5 Brand
(great taste, functionality, low calories, and all natural ingredients in a 2.5
oz. bottle) while targeting a different subset of consumers. Coffee Boost can be
taken "straight up" or
added to coffee for an all-natural, healthy alternative to synthetic flavored
creamers and powders. Stay tuned for more details.
A brief overview of our plans for the near future at Level 5 include:
-- The official launch of the Level 5 Brand, starting with our flagship
formulation: RISE. We will launch in Southern California, and for consumers
outside the initial launch area, RISE will be available through our online
channels;
-- We will roll-out our CURVES, ARMOR and FLEX products into the Avanzar
distribution network in Southern California and through our online channels;
-- Coffee Boost will be formulated and tested in multiple flavor profiles
popular among coffee drinkers including: vanilla, hazelnut, mocha, caramel and
others;
-- Our marketing plan is always evolving but will include direct retail
sampling, online presence, television and radio advertisements, sponsorship and
celebrity endorsement;
-- Based on current discussions, negotiations, partnerships and further
grass-roots development, we expect to introduce additional product lines under
the Level 5 umbrella, outside of the functional shot category, to target
different consumers and/or geographic markets;
-- We will be expanding our distribution network, regionally and then
nationally, as the demand for and the scope of our products and brands grow and
evolve;
Minerco Resources, Inc., the parent company of Level 5, has successfully been
and is currently renegotiating and restructuring existing liabilities to clean
up its balance sheet. Liabilities that are not able to be renegotiated or
restructured have been and will continue to be targeted for repayment from cash
on hand.
We also tightened the focus/scope of Minerco to exclusively concentrate on Level
5. We divested of our controlling operational interest in the Sayab Wind and
Iscan Hydro-Electric Projects in exchange for royalty interests. We are in
negotiations to make a similar divestiture of our remaining clean energy
project, Chiligatoro Hydro-Electric. These divestitures do and will allow us to
focus all of our resources on the launch and expansion of Level 5.
The future of Minerco and Level 5 is very exciting and even more promising. With
your continued support, we will relentlessly endeavor to turn innovation into
convention, development into revenue, and our vision into reality. All of us on
your Minerco - Level 5 team will work tirelessly to keep you
informed, engaged, and proud to be a Minerco shareholder. Feel free to contact
us at info@minercoresources.com or me personally at
john.powers@minercoresources.com .
Thank you and best wishes.
Sincerely,
John F. Powers, Jr. President and CEO
ASHUA, N.H., Aug 12, 2013 (BUSINESS WIRE) -- Minerco Resources, Inc. (OTCQB:
MINE) (the "Company"), a
progressive developer, producer and provider of worldwide commodities solutions,
releases the following Letter to Shareholders (also available at
www.minercoresources.com ).
August 12, 2013
Dear Minerco Shareholder,
As your Chief Executive Officer, my primary responsibility is to deliver
shareholder value and to ensure the ongoing success of our company.
Additionally, my obligations include keeping shareholders informed about new
developments, challenges and opportunities. The entire Minerco -
Level 5 team is continually reminded of your constant support, and I wish to
personally thank you for your patience and commitment that has been, and will
continue to be, essential to Minerco - Level
5's success in the months and years ahead.
It's a very exciting time at Minerco and Level 5. We
have made great strides in all areas. We are building a world class beverage
company from the ground up, focusing on laying a sturdy foundation and
efficiently managing costs. Through our strategic partnership with Power Brands
Consulting ("Power
Brands"), we have mitigated many risks and avoided
many mistakes of a typical beverage startup company.
I would like to highlight a few of the key accomplishments and building blocks
we have set in place since the start of Level 5 just ten (10) months ago.
By utilizing our management team's strengths and our
strategic partnership with Power Brands, we have overcome many challenges
associated with the development and evolution of a start-up beverage company,
including product formulation, package design and brand identity.
-- We completed the formulation and design of our 1st Generation of the Level 5
Brand:
RISE - Energy Supplement (The Coffee
Drinkers' Choice)
CURVES - Women's Supplement
ARMOR - Immunity Supplement
FLEX - Workout Supplement
Based on feedback received from our industry and consumer advisory panels, we
believe our products' package designs and flavor
profiles are unique and exceptional. Formulation and Design details are
available on our website at www.minercoresources.com ;
-- The entire Level 5 Brand was and is designed to target health conscience
consumers focused on great taste, targeted functionality, low calories, and
all-natural ingredients;
-- We identified our pilot launch market of Southern California due to its large
population density, large number of health oriented consumers and vicinity to
strategic partners;
-- In July, we commissioned the production run of our flagship product: RISE
- The Coffee Drinkers' Choice. This
first production run is scheduled to be completed this month;
-- We contracted with Avanzar, the largest distributor in Southern California,
to distribute our entire line of all-natural, functional, products. Avanzar
calls on 6,500 retail locations in the region, including but not limited to:
Costco, Kroger, Safeway, Whole Foods, Sprouts, Albertsons, Walgreens, CVS, 7
Eleven, AM PM, Quiktrip, Chevron Extra Mile and Circle K;
-- We have started the redesign of our websites and the launch of Facebook and
Twitter pages for Level 5. The pages are scheduled to be live in coordination
with the launch of RISE;
-- After months of collaboration with Power Brands and our advisory panels, we
have created our first 2nd Generation Level 5 product: Coffee Boost. Coffee
Boost was designed to provide all the benefits associated with the Level 5 Brand
(great taste, functionality, low calories, and all natural ingredients in a 2.5
oz. bottle) while targeting a different subset of consumers. Coffee Boost can be
taken "straight up" or
added to coffee for an all-natural, healthy alternative to synthetic flavored
creamers and powders. Stay tuned for more details.
A brief overview of our plans for the near future at Level 5 include:
-- The official launch of the Level 5 Brand, starting with our flagship
formulation: RISE. We will launch in Southern California, and for consumers
outside the initial launch area, RISE will be available through our online
channels;
-- We will roll-out our CURVES, ARMOR and FLEX products into the Avanzar
distribution network in Southern California and through our online channels;
-- Coffee Boost will be formulated and tested in multiple flavor profiles
popular among coffee drinkers including: vanilla, hazelnut, mocha, caramel and
others;
-- Our marketing plan is always evolving but will include direct retail
sampling, online presence, television and radio advertisements, sponsorship and
celebrity endorsement;
-- Based on current discussions, negotiations, partnerships and further
grass-roots development, we expect to introduce additional product lines under
the Level 5 umbrella, outside of the functional shot category, to target
different consumers and/or geographic markets;
-- We will be expanding our distribution network, regionally and then
nationally, as the demand for and the scope of our products and brands grow and
evolve;
Minerco Resources, Inc., the parent company of Level 5, has successfully been
and is currently renegotiating and restructuring existing liabilities to clean
up its balance sheet. Liabilities that are not able to be renegotiated or
restructured have been and will continue to be targeted for repayment from cash
on hand.
We also tightened the focus/scope of Minerco to exclusively concentrate on Level
5. We divested of our controlling operational interest in the Sayab Wind and
Iscan Hydro-Electric Projects in exchange for royalty interests. We are in
negotiations to make a similar divestiture of our remaining clean energy
project, Chiligatoro Hydro-Electric. These divestitures do and will allow us to
focus all of our resources on the launch and expansion of Level 5.
The future of Minerco and Level 5 is very exciting and even more promising. With
your continued support, we will relentlessly endeavor to turn innovation into
convention, development into revenue, and our vision into reality. All of us on
your Minerco - Level 5 team will work tirelessly to keep you
informed, engaged, and proud to be a Minerco shareholder. Feel free to contact
us at info@minercoresources.com or me personally at
john.powers@minercoresources.com .
Thank you and best wishes.
Sincerely,
John F. Powers, Jr. President and CEO
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