Hi Steve, this is a message I just

ICPA · 2012-08-14T18:31:58-04:00

Hi Steve, this is a message I just posted from Investors Hangout. If you could shed some light, I'd really appreciate it: Steve, I'd just like to know what plans you have for advertising and marketing Punch TV to the general public. Certainly you're not just hoping for them to flip through the channels and find it on their own randomly. For a company that is supposed to make it's revenues from advertising, we seem to be doing very little of it for ourselves from what I can see. The Times Square billboard was a great start, but we need more, constant exposure to get the Punch TV/IC Places names out there and into peoples heads. I'm assuming that the ICPA ticker and logo will be all over the air on Punch TV. If not, it needs to be, but we still need to get people there. All marketing doesn't need to be expensive either. It could be as simple as a group of people in Punch TV Tshirts standing outside at Time Square (and in every other area that you launch in) spreading the word every weekend, maybe handing out flyers, but at least talking it up. I can look past the current revs, share price, etc, but I just really want to know how and when we are going to make people outside of iHub/Investors Hangout aware of ICPA and Punch. Thanks. 6 minutes ago IC Places Yes, my goal is to just have people flip through channels and hope for the best. If you did your DD you would know the answer to this already. This is just one place we run clips of our shows on. I've talked about this months ago. There are many other touch points. Go back and read the press releases. Checkout TV Network 61 Million Monthly viewers o Supermarket Checkout (Acme, Albertson’s, Fresh Market, Jewel, Pathmark, Shaw’s ShopRite) - 900 locations o Walmart Checkout - 545 locations Statistics shown above based on: Retailer Transaction Data, 2007 2009; Checkout TV Viewership Study, Knowledge Networks, 2008; Checkout TV Ad Recall Study, GfK Custom Research, 2008; Food Marketing Institute; Store counts, shoppers and viewers subject to change. All logos and brand names are registered trademarks and/or registered service marks of their respective holders. HDTV Network (aka TV Wall) 85 Million Monthly commercial viewers o Sam’s Club - 590 locations o Costco - 400 locations o BJ’s - 190 locations Statistics shown above based on: Sam’s Club, Costco, Target Viewership Studies, The Nielsen Company, 2011; Fred Meyer Viewership Study, GfK Custom Research, North America, 2011; Meijer/BJ”s- Audience metrics are PRN estimates developed from retailer provided data; Store counts, shoppers and viewers subject to change. All logos and brand names are registered trademarks and/or registered service marks of their respective holders. Dining Network - Airing in select Arby’s, Carl’s Jr, Denny’s, Hardee’s, McDonalds, Taco Bell and Wendy’s- 13 Million viewers a month. o 2500 locations Statistics shown above based on: The Restaurant Entertainment Network, The Audience Study, The Nielsen Company, 2009; Traffic-Retailer Transactions, 2009

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ICPA mgazel #4161

Aug 14, 2012 at 6:31 PM

Hi Steve, this is a message I just posted from Investors Hangout. If you could shed some light, I'd really appreciate it:

Steve, I'd just like to know what plans you have for advertising and marketing Punch TV to the general public. Certainly you're not just hoping for them to flip through the channels and find it on their own randomly. For a company that is supposed to make it's revenues from advertising, we seem to be doing very little of it for ourselves from what I can see. The Times Square billboard was a great start, but we need more, constant exposure to get the Punch TV/IC Places names out there and into peoples heads. I'm assuming that the ICPA ticker and logo will be all over the air on Punch TV. If not, it needs to be, but we still need to get people there.

All marketing doesn't need to be expensive either. It could be as simple as a group of people in Punch TV Tshirts standing outside at Time Square (and in every other area that you launch in) spreading the word every weekend, maybe handing out flyers, but at least talking it up.

I can look past the current revs, share price, etc, but I just really want to know how and when we are going to make people outside of iHub/Investors Hangout aware of ICPA and Punch.

Thanks.
6 minutes ago
IC Places
Yes, my goal is to just have people flip through channels and hope for the best. If you did your DD you would know the answer to this already. This is just one place we run clips of our shows on. I've talked about this months ago. There are many other touch points. Go back and read the press releases.

Checkout TV Network 61 Million Monthly viewers
o Supermarket Checkout (Acme, Albertson’s, Fresh Market, Jewel, Pathmark, Shaw’s & ShopRite) - 900 locations
o Walmart Checkout - 545 locations
Statistics shown above based on: Retailer Transaction Data, 2007 & 2009; Checkout TV Viewership Study, Knowledge Networks, 2008;

Checkout TV Ad Recall Study, GfK Custom Research, 2008; Food Marketing Institute; Store counts, shoppers and viewers subject to change. All logos and brand names are registered trademarks and/or registered service marks of their respective holders.

HDTV Network (aka TV Wall) 85 Million Monthly commercial viewers
o Sam’s Club - 590 locations
o Costco - 400 locations
o BJ’s - 190 locations
Statistics shown above based on: Sam’s Club, Costco, Target Viewership Studies, The Nielsen Company, 2011; Fred Meyer Viewership Study, GfK Custom Research, North America, 2011; Meijer/BJ”s- Audience metrics are PRN estimates developed from retailer provided data; Store counts, shoppers and viewers subject to change. All logos and brand names are registered trademarks and/or registered service marks of their respective
holders.

Dining Network - Airing in select Arby’s, Carl’s Jr, Denny’s, Hardee’s, McDonalds, Taco Bell and Wendy’s- 13 Million viewers a month.
o 2500 locations
Statistics shown above based on: The Restaurant Entertainment Network, The Audience Study, The Nielsen Company, 2009; Traffic-Retailer
Transactions, 2009

Imagination TV, Inc. (IMTV) Stock Research Links

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