Competition for AD Space will Light $DUTV$ UP !!!!
Post# of 17650
Posted On: 08/07/2013 6:02:53 PM
Competition for AD Space will Light $DUTV$ UP !!!!!!
AOL is to spend $405 million buying video marketplace platform Adap.tv to strengthen its position in the online video advertising space.
The multinational media giant posted stronger-than-expected quarterly earnings on 7 August. It said that, for the three months to June, revenues rose 2% compared to the same quarter last year, to $541.3 million. Earnings per share were 35 cents.
AOL chairman and CEO Tim Armstrong said the results represented “a major step forward”. Its agreement to acquire Adap.tv “will make AOL a clear global leader in the most important growth segment in our industry – online video.
http://www.iptv-news.com/2013/08/aol-buys-ada...o-ad-push/
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