IMG College Sports and HHSE partnership = 173 Mill

IMG College Sports and HHSE partnership = 173 Million potential customers. Think about that for second. See DD below. I see $$$$$$$$$$$$$ for both HHSE and NTEK as potentially this relationship is expanded beyond the Razorbacks. "IMG College has aggregated sponsorship and multi-media rights for universities in 49 of the top 50 U.S. markets, in effect creating the first national sponsorship platform for college sports. Large companies which previously had to negotiate with each university to utilize its intellectual property now can attain a national footprint of schools coast to coast. UPS, Lowe’s, Hershey, and MillerCoors were the first major brands to utilize this groundbreaking platform to reach 173 million college sports fans." (http://www.sponsorship.com/iegsr/2013/04/Inside-The-Evolving-World-Of-College-Sports-Sponso.aspx); http://en.wikipedia.org/wiki/IMG_College