SAN FRANCISCO, CA--(Marketwired - Jul 30, 2013) - Xero, the global leader in online accounting software , today announced new content and speakers for its inaugural U.S. Xerocon event, which will take place in San Francisco, September 4 - 5 at Terra Gallery (511 Harrison Street at First Street). The event will host the most influential accounting professionals in the U.S. and serve as the official launch party for Xero's online platform in the North American Market.
Innovative cloud accountant and CEO of Rightway, Greg Sheehan joins the program line up with a session on how technology is transforming accounting, opening up a world of new opportunity for business growth. Additionally, Xero technology partners, including founder and CEO of Bill.com, René Lacerte, will participate in a session on how accountants can harness the cloud ecosystem to manage and grow their businesses online. These additions bolster an agenda packed with opportunities for accounting professionals to learn about next generation tools and best practices, network with the who's who in the industry and learn from Xero partners who have grown their businesses with Xero.
"Xero is putting the evolution of the accounting industry on fast forward," said Gary Boomer, CPA, and CEO of Boomer Consulting, Inc. "By not settling for the status quo, Xero's innovation is shaping the future of the industry with mobile access to key small business financial data, systems that drive faster payments from invoices and faster sharing of info between accountants and small business owners. Xerocon will be the one-stop destination for accountants to elevate their practices."
Xero's approach is disrupting the traditional accounting software industry and rapidly capturing market share in the U.S. with revenues and customers doubling year-over-year. Xerocon U.S. is also transforming the traditional accounting industry event model with an action-packed agenda of educational, collaborative, networking and celebratory activities. In addition to the Xero Gala and America's Cup VIP viewing opportunities, attendees have the opportunity to gain CPE credit through multiple sessions, presented by Xero CEO Rod Drury, President of Xero U.S. Jamie Sutherland, Head of Design Philip Fierlinger, CTO Craig Walker and VP of Marketing and Product Ian Vacin. Special sessions include tips on: How to Disrupt an Industry, Your Practice in the Cloud, How to Harness Add-ons and Xero Partner Best Practices.
"Our team has been hard at work developing a platform that will drive the future of accounting and we are excited to unveil these next generation solutions with the entire accounting industry at Xerocon U.S.," said Jamie Sutherland, President of Xero U.S. "Some of the more traditional accounting events take a very top-down, non-inclusive approach to sharing information and collaborating with the industry. In Xero's eyes, every accounting professional interested in building a stronger practice is a VIP."
Registration is officially open at http://www.xero.com/xerocon and accounting professionals that register by August 2 using special code "IAMAVIP" will receive $50 off.
Xerocon U.S. will host more than 400 Xero accounting partners and technology partners. Xerocon has locked in an all-star line up of presenters and attendees, ensuring its status as the premier accounting event of the year. Conference participants and attendees include:
- The Xero Partner Advisory Council (XPAC), which helps the company to perfect its product for the U.S. market, including CPAs and thought leaders: Gary Boomer, Doug Sleeter and Steve Chaney
- Xerocon's Partner Awards committee, which will choose the top performing organizations for seven award categories including Michelle Golden, Greg LaFollette, Jason Blumer, Joe Woodard, Monika Miles, Jim Bourke, and Damien Greathead
- Strong media participation, including Seth Fineberg Editor-In-Chief of Accounting Technology/Technology Editor of Accounting Today, and Brian Tankersley Technology editor of CPA Practice Advisor
- Xero's Gold Partners, which will participate on the Xerocon Partner Panel hour, including Armanino LLP, Harshman Phillips & Company, and Chaney & Associates
- Xero's Silver Partners and more than 20 technology add-on partners
At Xerocon, accounting professionals finally have access to accurate and timely data that will allow them to collaborate with clients in providing higher value services. For complete details on the conference visit: http://www.xero.com/xerocon/
About Xero Xero is beautiful, easy to use online accounting software for small businesses and their advisors. The company has over 150,000 paying customers in more than 100 countries around the world. Recently Xero garnered a five-star review for Software as a Service from CPA Practice Advisor. Xero's U.S. team is based in San Francisco. Xero is hosted with Rackspace in Chicago. See: www.xero.com
Xero U.S President of Operations: Jamie Sutherland (415) 806-1107 Email Contact Xero Media Contact: Bill Bode (415) 963-4174 ext. 49 Email Contact
