Vir2o's music "living room" provides a dynamic environment for users to share their favorite tunes with friends. Click here for high-resolution versionView Photo

Vir2o's music "living room" provides a dynamic environment for users to share their favorite tunes with friends. Click here for high-resolution version

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ATLANTA, GA--(Marketwired - Jul 23, 2013) - Vir2o (http://www.vir2o.com/), a new social media platform by East Coast Diversified Corporation (OTCQB: ECDC), was launched today after completing a public beta period of testing. The platform, with nearly 20,000 members, is designed to provide Internet users -- and especially those in emerging markets such as Africa, Brazil and India -- with one interactive site that combines social networking, video entertainment, gaming, shopping and more.

"Vir2o seamlessly merges the best elements of Facebook, YouTube and Amazon," said Kayode Aladesuyi, chairman and chief executive officer of East Coast Diversified Corp. "In addition, everything on Vir2o is opt-in, meaning our members are always in complete control of what content they want to share with friends and family, be it a movie or an online shopping trip."

ECDC's proprietary nVite technology lets Vir2o members engage with one another by shopping or watching movies together, sharing photos in real-time and more, erasing the passivity normally associated with online social networks.

In addition, Vir2o's commercial pages give business owners the ability to offer visual showrooms, streaming video presentations and engage with their customers in real time.

The Vir2o network has been in beta testing since early April 2013.

About East Coast Diversified Corporation (ECDC) -- ECDC is a holding corporation with a diversified group of technology companies. Its business portfolio includes companies offering technology for logistics and asset management, media entertainment, transportation safety and class attendance monitoring and social media applications. For more information on ECDC and its group of companies, please visit www.eastcoastdiversified.com or www.vir2o.com.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.

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