IMG College Sports and HHSE partnership = 173 Mi
Post# of 7290
Posted On: 07/28/2013 4:23:46 PM
IMG College Sports and HHSE partnership = 173 Million potential customers. And they announced in the HHSE BlogSpot a few days ago that more of the Razorback type of products are planned: "This video is the first in a planned series of college-football programs targeting S.E.C. teams and other powerhouse college football programs (in conjunction with IMG College Sports and the various university Athletic Media Relations departments)."
Some background on IMG:
"IMG College has aggregated sponsorship and multi-media rights for universities in 49 of the top 50 U.S. markets, in effect creating the first national sponsorship platform for college sports. Large companies which previously had to negotiate with each university to utilize its intellectual property now can attain a national footprint of schools coast to coast. UPS, Lowe’s, Hershey, and MillerCoors were the first major brands to utilize this groundbreaking platform to reach 173 million college sports fans."
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