Faster is better!!!!! LOS ANGELES, July

Faster is better!!!!!

LOS ANGELES , July 5, 2012 /PRNewswire/ -- IC Places Inc. (OTCQB: ICPA) is pleased to announce that it has contracted ApFormance, to provide Web Performance Optimization services for ICPlaces.com, improving the experience for users and driving higher user retention and Ad Revenue through premiere performance consulting Services.

Speed as a Competitive Advantage

Modern web users expect pages to load faster and faster each year, but expect more and more content at the same time. 20% of users will leave (abandon) a site that takes longer than 5.5 seconds to load.  "We're excited to work with IC Places and to continue to make it a destination that quickly and consistently responds to the user.  It's been said that speed is the next Competitive Advantage," – Alan Prather , Founder and CEO, ApFormance.

Through this partnership, IC Places will maintain a competitive advantage in the New Media by keeping users engaged, and maintain IC Places their destination for 350 city specific sites on ICPlaces.com.

About ApFormance:

ApFormance specializes in Web Performance Optimization consulting, and partners with leading Automated Performance Optimization and Monitoring Services to provide unparalleled insights and guidance into making it's clients the fastest on the web . Founded by Alan Prather , a performance expert for Top 50 Internet Retailers and Top 50 Consumer Product companies.

About IC Places:

IC Places is a New Media company that produces weekly entertainment content for several different mediums.  In 2012 it hit a milestone of signing partnership agreements to place its content before more then 300 million people a month, giving the company one of the largest distributions foot prints on the planet.  This foot print includes online partnerships with Mevio.com and terrestrial partnerships which delivers it's content to Checkout TV Network, HDTV Network, Dining Network, Bright House on demand and two upcoming new networks launching in July of this year.

At the core, IC Places is a network of 350 city based entertainment websites. This foundation allows IC Places the unique advantage having a built in fan based for the TV and New Media programs it produces.

Each IC Places City website offers a virtual keyhole view of life in each community. Every unique aspect of a city's social, business, and cultural life is available right at each city's IC Places homepage. IC Places provides the entire community a place to talk, do business and get connected. Businesses are given amazing tools to tell their stories in the best way possible and visitors get unfettered access to businesses, events and people in each city. To see one of the IC Places City sites in action, please visit http://www.icPlaces.com.com/orlando .