WRAP News
WRAPmail Engages Social Media Agency to Connect Business Owners and Consumers with Branded Email
2012-08-10 08:00 ET - News Release
FORT LAUDERDALE, Fla. , Aug. 10, 2012 /PRNewswire/ -- WRAPmail ( WRAP ), provider of a branded email delivery and marketing platform, today announces it has engaged Market Leverage Digital Agency to launch social media marketing campaigns to capture new business and consumer email users. WRAPmail offers individuals and businesses a turnkey solution to wrap their brand and advertising into their daily emails. "We have found our Social Media Beta tests have resulted in large gains. For example, our first Twitter Beta test garnered over a 1200% increase in followers", explained Rolv Heggenhougen , CEO of WRAPmail. "Quite frankly, it wildly exceeded our benchmarks. We look at social media as a way to communicate and engage our clients, email users and prospects on a routine, timely and user friendly basis." WRAPmail has selected Market Leverage Digital Agency to grow their social media engagement with Facebook, Twitter and YouTube. "We partnered with Market Leverage Ad Network for our in-email advertising. It was a natural fit to work with their Social Media Agency on our social media expansion. They have years of experience in client procurement and databasing", stated Heggenhougen. "The initial results have proven social media will give us a great return on investment for our prospect and client acquisition." "One of the great aspects of WRAPmail is there are so many different ways it can help businesses and individuals. Businesses can brand themselves and their products. They can even include advertising in email to create a revenue stream," explained Shane Hackett , CEO of Market Leverage. "With their new affiliate program, individuals can earn money just by sending regular email with inclusion ads. It's very revolutionary and we expect social media to be a great catalyst to get the story out about the benefits of WRAPmail. "
