NEW YORK, NY--(Marketwired - Jul 23, 2013) - Tremor Video, Inc. (
The interactive video ad formats are customizable to brand specific needs and dynamically reformat to each player environment across online and mobile devices. VHA's sophisticated analytics suite allows clients to understand the factors that are contributing to engagement and know if engagement is driving ROI. "It's not just about building interactive video ads, or measuring simple metrics like the number of clicks or shares, it is about really understanding the value of different advertising experiences. This is what we do," said Anthony Risicato, General Manager of VideoHub, the enterprise division of Tremor Video, Inc.
Understanding with confidence, how a video ad is resonating across screens, audiences and diverse content environments is what the industry needs to drive sustainable and scalable solutions. VideoHub technology recently received accreditation from the Media Rating Council (MRC) for 5 critical metrics that help brand marketers, media agencies, and publishers measure the accuracy and effectiveness of digital video: Impressions, clicks, engagements, unique reach and most notably, average viewability percentage. VideoHub is the first technology to receive MRC accreditation specifically for digital video viewability.
VideoHub has been working with strategic agency partners over the past year to enhance their creative tools and streamline the entire workflow from building to buying to optimizing video campaigns. "We're thrilled to bring this full creative capability to the global market in response to strong advertiser demand," said Risicato.
About Tremor Video, Inc. Tremor Video is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VideoHub for Advertisers (VHA) enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.
Tremor Video is based in NY and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter , Facebook and LinkedIn .
Forward-Looking Statements This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning anticipated benefits related to new products or enhancements to the features or functionality of Tremor Video's existing products. Important factors that could cause actual results to differ materially include: the impact of technological development and competition; market acceptance of Tremor Video's products; design, manufacturing or software defects; changes in client preferences or demands; changes in industry standards and interfaces; global economic conditions; as well as other factors detailed from time to time in the reports Tremor Video files with the Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.
Public Relations Contact: Melinda McLaughlin Chief Marketing Officer Email Contact 212-584-0346
