iSatori's Legacy Weight-Loss Brand Curvelle(TM) Nominated

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News Desk 2018
iSatori's Legacy Weight-Loss Brand Curvelle(TM) Nominated for "Women's Product of the Year" by Bodybuilding.com Supplement Awards

GOLDEN, CO--(Marketwired - Jul 23, 2013) - iSatori, Inc. ( OTCQB : IFIT ) ("the Company"), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, is pleased to announce that Curvelle, its branded weight-loss supplement especially designed for women, has been nominated as "Women's Product of the Year" by the premier internet retailer Bodybulding.com's Supplement Awards program.

http://www.bodybuilding.com/fun/2013-supplement-awards.html

Winners will be determined via online voting by consumers that can be accessed at www.Bodybuilding.com/Awards through August 12, 2013. Results will be announced live on the Olympia Main Stage during Joe Weider's Mr. Olympia Weekend in Las Vegas, September 26 - 29, 2013, where Phil Heath, a local Coloradan, will defend his title as Mr. Olympia.

"We are genuinely excited that Bodybulding.com has nominated our Curvelle product for this prestigious award," noted Stephen Adele, Founder and Chief Executive Officer of iSatori, Inc. ( www.isatori.com ). "I believe it speaks volumes to our fans and consumers that iSatori was one of the very first to launch a supplement designed, formulated, and dosed just for women. As with all of our products, we considered it important to offer our guidance to active women seeking to change their physical appearance by complementing Curvelle with an integrated workout and nutritional support program called The Curvelle Lifestyle , authored by fitness champion and legend, Jenny Hendershott."

Prior to Curvelle's launch in 2007, iSatori was one of the first companies to design a supplement that used raspberry ketones and cinnamon extract for their clinically validated weight-loss effects. Since then, Curvelle has been featured in magazines around the world, including First for Women , where it was rated "Better Than Alli®" and has helped thousands of women reach their fitness and physique development goals.

Consumers can cast their votes now for Curvelle at www.Bodybuilding.com/Awards and receive 10% off their next purchase at Bodybuilding.com!

About iSatori, Inc

iSatori is a consumer products firm that develops and sells nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol "IFIT." For more information about the Company, visit www.iSatori.com or follow the Company at www.Facebook.com/isatoritech and www.Instagram.com/iSatori_Inc.

About Bodybuilding.com

Based in Meridian, Idaho, Bodybuilding.com is the world's largest online sports nutrition store. The site carries more than 9,900 health and fitness supplements and accessories, shipping to customers in more than 155 countries. Bodybuilding.com helps more than 26 million people every month achieve their health, fitness, and appearance goals by offering over 28,000 pages of FREE information, including more than 20,000 articles and 8,000 videos, expert-designed online training programs, and new content added daily. For more information, please visit www.bodybuilding.com .

Forward-Looking Statements

Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.

For additional information, please contact: Stephen Adele (303) 215-9174 Email Contact or RJ Falkner & Company, Inc. Investor Relations Counsel (830) 693-4400 Email Contact

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