Cobra Electronics Prepares Consumers for Hurricane and

CHICAGO, IL--(Marketwired - Jul 23, 2013) - Cobra Electronics Corporation ( NASDAQ : COBR ), a leading designer and marketer of award-winning safety, outdoor and consumer electronics, today offered consumers practical hurricane and tornado safety tips, as well as a list of products to stay prepared in the upcoming hurricane and tornado seasons.

With hurricane and tornado season officially beginning June 1 and running through November 30, Cobra is using its 30 years of expertise in outdoor safety products to highlight tips and tools that can protect the lives of individuals and families well in advance of pending weather emergencies. The following are practical tips to take in the event of a severe hurricane or tornado:

• Be informed of all weather-related emergencies and receive emergency alerts. There are reliable systems to alert of natural events or man-made disasters. Check with your  local government to learn what is available for emergency alert notifications in your area ¹
• Identify all hazards that have occurred in your area. Share the hazard-specific information with family members and include pertinent materials in your family disaster plan ²
• Create an emergency kit and communication plan to include jump starters, flashlights, backup batteries, and two-way radios ¹
• Reuse empty containers by filling them with water and setting them aside. Fill milk jugs, soda bottles, jars, buckets, coolers, even the bathtub ¹
• Learn the elevation level of your property and whether the land is flood-prone to know how your property will be effected when storm surge or tidal flooding are forecasted ¹

"Recent severe weather events, such as Hurricane Sandy and the tornado in Oklahoma are strong reminders as we enter into this Hurricane and Tornado Season that providing our customers with products and knowhow that prepare them for nearly any weather emergency is top priority," said Sally Washlow, president of Cobra Electronics. "These recent tragic events confirm the importance of anticipating, alerting and communicating all weather emergencies to lessen severe injury and destruction this hurricane and tornado season."

Products on behalf of Cobra Electronics that can help to prepare for hurricane and tornado season, include:

Two-Way Radios

CXT 545 Two-Way Radio The rugged, waterproof two-way radio allows users the ability for communications up to 28 mile range, and allows for preparation for storms and emergencies with built-in NOAA radio receiver for weather alerts. The CXT545 comes with rubberized grips, Micro-USB charging, LED flashlight, dedicated weather button for enhanced functionality while on-the-go, VibrAlert® to notify users of a call in noisy or all-quiet environments, Voice-activated transmission frees hands for other tasks and rechargeable NiMH batteries and a two-port charging dock. The radios can also be used with regular, alkaline batteries in the event that power is out and use with rechargeable batteries is not available. MSRP: $89.95.

Jumpstarters

Cobra CJIC 550 Jump Starter/Power Pack For maximum portable power the CJIC 550 Jumpstart/Powerpack is ideal emergency power for a home, vehicle or outdoors. With a rugged design, the CJIC 550 jump starts most vehicle batteries including V8 engines with its 900W starting capacity, and also has the ability to power up refrigerators and space heaters with its 400W AC power output, as well as mobile portable devices with 12V and 5V USB output. Its 260 psi air compressor easily fills flat tires and sports equipment and comes with an ultra-bright LED light. MSRP: $129.95.

Power Inverters

CPI 150 Power Inverter The inverter provides household power on-the-go for equipment and appliances under 150 watts. It converts battery power to 120 V AC household power and is the smallest 150 Watt power inverter available. It offers the use, reliability and convenience during low battery levels for any needed device. The compact design makes this inverter ideal for traveling or quick use in the car. MSRP: $39.95.

Marine Radios

HH500 Floating Marine Radio The Cobra HH500 Floating VHF Marine Radio is a hand-held waterproof radio that includes Bluetooth ^® wireless technology. The wireless capability allows users to pair their smartphone to the new radio, so they answer phone calls while keeping their cell phones safe and dry. The radio also supports voice dialing of the user's smartphone directly from the HH500. It features Cobra's exclusive Rewind-Say-Again ^® digital voice recorder, which can play back the last 20 seconds of any incoming audio. It also includes a dedicated receiver for NOAA weather channels, ensuring that important weather and emergency messages are never missed and users are kept informed while on the water. The radio is designed with the user in mind, sporting a bold orange finish so it can be easily located if dropped under water. MSRP: $149.95.

About Cobra Electronics: Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com . Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like Us at www.facebook.com/CobraElectronics .

¹ Based on Ready , a national public service advertising campaign designed to educate Americans to prepare for and respond to emergencies including natural and man-made disasters

² Based on FEMA , Federal Emergency Management Agency, which coordinates the federal government's role in preparing for, preventing, mitigating the effects of, responding to, and recovering from all domestic disasters, whether natural or man-made, including acts of terror.