LONDON--(Marketwired - Jul 22, 2013) - Speedo International has appointed digital marketing agency iCrossing to handle its global SEO and SEM strategic framework .
iCrossing will produce a global governance framework that can be implemented around the world to ensure consistency in search across more than 20 territories and will support the strategy both on and offline.
The agency will work closely with the brand's global marketing teams, coordinating all marketing activity across the territories from their UK offices.
"We worked with iCrossing on a successful ecommerce campaign during July and August 2012 and were impressed with their expertise and dedication to help us deliver communications that appealed to our audience," said Johan Enstrom, global digital and media marketing manager, Speedo. " We are looking forward to working with them on this new project."
"Search is an intrinsic part of the customer experience and we are delighted to work with Speedo International to maximise effectiveness and minimise risk within search," said Mark Iremonger, chief strategy officer, iCrossing UK. "Speedo is such an iconic brand. It has every right to expect to dominate the search landscape across the globe, and we will help them achieve this."
About iCrossing UK
Guided by insights. Driven by passion. Measured by results.
iCrossing UK is a digital marketing agency specialising in data driven strategies to build connected brands.
The company blends best-in-class digital marketing services -- including paid media, search engine optimisation, creative, Web development, social media, UX, research and analytics -- to create integrated digital marketing programmes that engage consumers and drive ROI.
iCrossing UK's client base includes such recognised brands as The Coca-Cola Company, LG Electronics, The LEGO Group, Heathrow and M&S Bank.
iCrossing UK is part of iCrossing, one of the world's largest digital marketing agencies, which employs over 900 staff in 18 offices around the globe, including 150 staff based at UK offices in London, Manchester and Brighton.
iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies.
For more information, please visit www.icrossing.co.uk or contact us at results@icrossing.co.uk .
About iCrossing iCrossing is a global digital marketing agency that builds connected brands for some of the world's most recognized companies including Beam Inc., The Coca-Cola Company, FedEx and LG Electronics. The agency combines its expertise in media, creative and analytics with talent and technology to help brands build close relationships with their customers in real time. iCrossing, a unit of Hearst Corporation, is headquartered in New York and has 900 employees in 18 offices globally. In addition, iCrossing owns Core Audience, a software as a service (SaaS) data management platform that powers audience-based marketing across bought, earned and owned media. For more information, visit www.icrossing.com or its social spaces .
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