Schipul - The Web Marketing Company CEO Ed Schipul

HOUSTON, July 22, 2013 (GLOBE NEWSWIRE) -- Schipul - The Web Marketing Company ( www.schipul.com ), a leading Web marketing and software development company, today announced that President and CEO Ed Schipul will address the nuances of generational trends in working with developers at Ignite OSCON 2013, which is part of the open source convention OSCON, in Portland, Ore.

In the talk entitled, "'Old Developers Just Don't Get it.' 'Yes They Do.' 'No They Don't.'," Schipul will share his firsthand experience on working with and leading teams of developers over the years, including tips for tapping into the core things that motivate all people regardless of the generation to which they belong.

"Developers of different generations require a different approach to gather their input and secure their buy-in," said Schipul, describing himself as a Gen-Xer and the "old guy" on his team. "Their wants, needs and expectations are different across generational lines, but at the same time they were all drawn to programming because they love to create. That passion is common ground that motivates developers no matter their age."

Schipul cites recent studies that show that startups prefer young inexperienced developers because of their cost and flexibility. This bias is not only discriminatory; it can be self-destructive by ignoring the benefits of a cross-generational workforce. For instance, according to a study released earlier this year, middle-aged developers are driving cloud computing, the biggest tech trend since the advent of tablets and the mobile Web.

"Of course, trends are built on generalizations sprinkled with kernels of truth. Knowing and understanding both elements helps draw the most from team participants," Schipul said. "I'll also share some amusing anecdotes I've accumulated along the way."

OSCON, which runs July 22-26, focuses on bringing together business and the open source community. It is a community that is important to Schipul, which released Tendenci ( www.tendenci.com ), the open source Content Management System (CMS) for nonprofit organizations. Tendenci CMS has more than 1 million users and currently powers hundreds of websites for nonprofit organizations and associations around the world.

Schipul's talk will follow Ignite's format of five-minute presentations using 20 slides that auto-advance every 15 seconds – known as "speed dating for ideas" by some. The presentation will be at 5:30 p.m. on Monday, July 22, at OSCON 2013, the 15 ^th annual open source convention sponsored by O'Reilly Media. For more information and registration, visit http://www.oscon.com/oscon2013 .

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About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company develops and builds websites on the Tendenci CMS system for NPOs, a revenue generating online tool with over a half million people logging in during the past year and millions of users overall. Schipul is headquartered in Houston with an office in Silicon Valley, and provides web marketing services to an international client base that encompasses a variety of service industries in local, national and international markets. Schipul's clients include the Houston Affiliate of Susan G. Komen for the Cure®, Housing Authority of the City of Los Angeles and Tony Chachere's® Creole Foods, among many others. Additional information about Schipul is available at www.schipul.com and www.tendenci.com .

Dan Keeney DPK Public Relations 832-467-2904