Thomson Video Networks' CTO, Claude Perron, to Pre

Thomson Video Networks' CTO, Claude Perron, to Present '4K: The Next Step in TV Experience' at SMPTE13 Australia

....." The presentation is part of the SMPTE conference track "The Resolution Revolution: UHDTV, 4K, and Beyond,"

"During the last Consumer Electronics Show in Las Vegas, 4K displays were almost everywhere among the big players. Now
that the chip manufacturers are beginning to introduce 4K HEVC decoder ICs, encoder manufacturers are preparing to adapt
their products for the new format," Perron said. "We will discuss the evolution of compression performance, as it
represents a key technology enabler for 4K distribution to home viewers."
http://www.thefuture.tv/index.cfm?stopPress=9618
http://www.thefuture.tv/news.cfm .......News link
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.......a little more news

http://www.design-reuse.com/news/32480/hevc-d...on-ip.html
http://broadcastengineering.com/blog/digital-...x-encoders
http://www.governmentvideo.com/TabId/67/Defau...eId=114606

Any audio/video file can be uploaded to EncodeIt’s servers in seconds or minutes, and returned in the format desired
with all the extras (watermarks, logos, multiple formats, closed captioned, & even multiple screen shots).
http://www.prweb.com/releases/encoding/cloud/...933571.htm
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HEVC vs VP9.......why not straddle the fence and be ready for the future?

VeriSilicon Introduces Hantro G2 Video Decoder IP with HEVC and VP9 Support

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Monday, July 01, 2013

irst semiconductor IP to support both HEVC and VP9 video formats

SHANGHAI, July 1, 2013 /PRNewswire/ -- VeriSilicon Holdings Co., Ltd. (VeriSilicon), a leading custom silicon solutions and semiconductor IP provider, announced today the availability of Hantro G2 multi-format video decoder IP to support ultra HD 4K video decoding for HEVC (High Efficiency Video Coding, aka H.265) video coding standard. The G2 IP also adds support for the upcoming VP9 web video format from the WebM Project. In addition, all legacy video formats such as H.264, VP8, MPEG-4, VC-1, AVS (soon also AVS+), MPEG-2, DivX, Sorenson Spark and VP6 are supported in Hantro G2 IP.

Hantro G2 is a scalable IP solution providing an optimized silicon area depending on licensee's target market and performance requirements varying from leading edge 4K@60 fps for e.g. Ultra-HD TV, to industry standard 1080p HD, or to lower tier SD resolution for features phones, etc. Hantro G2 is the industry's first IP to support 4K@60 fps with a single-core architecture using less than 1 million logic gates. Hantro G2 represents the 13th generation of Hantro Video IP, the market leading video semiconductor IP deployed in more than one billion chips and used by more than 75 semiconductor companies worldwide.

VP9 is the next generation, open video codec developed under the WebM Project initiated by Google. VP9 is expected to require up to 50% less bandwidth to achieve the same visual quality as the very best H.264 high profile, providing significant bandwidth savings for web video services. VP9 provides a low-latency, high-quality video coding ideal for WebRTC applications, i.e. real-time video conferencing within the browser. VeriSilicon was the first IP provider in the industry to support VP8 decoding and encoding. Now, VeriSilicon is again the first company to provide VP9 decoder support in the Hantro IP.

"HD video is everywhere in our daily life, not only for entertainment through consumer electronics but also for surveillance and security through infrastructures. We can leverage the excellent performance of Hantro G2 Multi-format Video Decoder IP with HEVC and VP9 support to meet the challenges of network bandwidth, storage cost and power consumption," says Dr. Wayne Dai, President and CEO of VeriSilicon. "We believe that HEVC and VP9 will become ubiquitous video formats, gradually replacing H.264 in many services."

"We expect VP9 will be the format of choice for popular web platforms and services," said Jani Huoponen, hardware product manager for the WebM Project. "VeriSilicon's Hantro G2 Decoder IP with VP9 enables chip companies to rapidly bring ultra low-power, efficient silicon-area mobile application processors and STB/DTV chips to market and help enable efficient VP9 playback support in popular platforms and services, such as Chrome and YouTube."

VeriSilicon is working on Hantro H2 Multi-format encoder with support for HEVC and VP9 to be released later this year. For more information, please email
VSI_Video_Sales@verisilicon.com ( mailto:VSI_Video_Sales@verisilicon.com ).

About VeriSilicon

VeriSilicon Holdings Co., Ltd. is an integrated circuit (IC) design foundry that provides custom silicon solutions and system-on-chip (SoC) turnkey services for a
wide range of electronics devices and systems, including smart phones, media tablets, HDTVs, set-top boxes, home gateways, networking, and data centers.
VeriSilicon's technology solutions include licensable ZSP(R) (digital signal processor) based HD audio, wireless, and voice platforms, Hantro HD video platform,
mixed signal NUI (Natural User Interface) platforms for voice, motion and touch interface, and the "internet of everything" platforms such as smart energy and smart
card platforms. VeriSilicon's custom silicon turnkey service encompasses design service that combines its technology solutions and value-added mixed signal IP
portfolio targeted for a range of process technology nodes, including advanced nodes like 28nm and FD-SOI and provide product engineering service for System on Chip
(SoC) as well as System in Package (SiP). VeriSilicon's platform-based SoC design solutions shorten design cycle, enhance quality, and reduce risk.

Founded in 2002 and dual head-quartered in Shanghai, China and Santa Clara, California, U.S., VeriSilicon has over 400 employees with five R&D/design centers
(China, U.S. and Finland) and nine sales offices worldwide to support customer designs.
For more information, please visit http://www.verisilicon.com .
For more information on Hantro G1 Multi-format Decoder and Hantro H1 Multi-format Encoder products, please visit www.verisilicon.com/hantro .

http://www.ecplaza.net/news/verisilicon-intro...034-0.html

...............seems things are hopping