HEVC Gives The Internet Video A Double Dose Of Adr

HEVC Gives The Internet Video A Double Dose Of Adrenaline
by Tom Volotta on January 10, 2013
http://www.real.com/resources/hevc-video-storage

.....just a good read explaining benefits of H.265 and visuals to illustrate

The High efficiency video coding (HEVC) standard will be ratified in January 2013, but Qualcomm already showcased H.265 decoding on a SnapDragon at MWC 2012, Ericson unveiled the SVP 5500 H.265 Encoder for broadcasters at IBC2012, and a few other companies also announced H.265 solutions.
Fully optimized solutions should be available at the end of 2013, and broad use is bound to take a few more years, as was the case when content moved from MPEG-2 to MPEG-4/H.264.
Read more: http://www.cnx-software.com/2012/12/30/h-265h...z2ZbJ0eIbx

Recent studies have shown a paradigm shift in the way media is created, distributed (shared/steamed) and consumed by end users. This shift is in many ways fueled by, what the industry now calls OTT services by media hosting sites like YouTube, Hulu, Netflix, etc. that have created a new channel for access to great content that is affordable and easily accessible. User generated content can now be uploaded to a media hosting site and broadcasted, all for free (you only pay for bandwidth usage). OTT has also brought video more closer to the user and made the experience more user centric i.e. any-time, any-where, any-content, any-screen, any-device, with more choice all at the click of button. This convenience of ‘any-mode’ has resulted in an explosion in global Internet video traffic. 
The explosive power of OTT will be fully realized when OTT service providers are able to tailor media offerings to end users with new revenue creating ‘Over-The – OTT’ opportunities like location based media, content and context based advertisements, dynamic advertisement insertion, etc. in additional to traditional revenue generating models such as pay-per view, subscription and online purchases. The ‘any-mode’ model is also leading to more challenges in deploying new as well as maintaining existing OTT services. In particular, challenges in streaming content effectively with high compression ratios while still maintaining optimal visual quality. New revenue generating models are forcing technologists to innovate in designing solutions that go beyond just compression and quality.

, it is just a matter of time when the demand for a software codec will be needed for ease of porting across platforms and deploying on wide ranging devices. More streaming content is all going to be adaptive giving rise to the need for real-time adaptive bit rate encoding, transcoding and decoding of such content.
http://www.bing.com/search?q=hevc+h.265+video...=-1&sk =
The Dash for HEVC
www.ittiam.com/IttiamAdmin/Downloads/HEVC ... · PDF file

....just a little more fun reading