Half Year Report January – June 2013 Sales f

· Sales for the second quarter amounted to 3,220 MSEK (3,213). In local currencies, sales for the second quarter increased by 3 percent. · Operating profit from product areas1) for the second quarter declined by 7 percent to 871 MSEK (938). In local currencies, operating profit from product areas1) for the second quarter declined by 5 percent. · Operating profit2) declined by 11 percent to 968 MSEK (1,082) for the second quarter. · EPS (basic), excluding larger one-time items, for the second quarter amounted to 3.33 SEK (3.57). 1) Operating profit for Swedish Match product areas, which excludes share of net profit in STG and larger one-time items. 2) Operating profit for the Group includes share of net profit in STG and larger one-time items. For the full report: http://www.swedishmatch.com/investors/ Swedish Match telephone conference A telephone conference will be held today, Friday, July 19 at 2:00 p.m. (CET), (1:00 p.m. UK time). At this time we will review and comment on the results. Participants will include Lars Dahlgren, Joakim Tilly, and Emmett Harrison. Listen to the telephone conference live at: http://www.swedishmatch.com/investors/ Replay will be available for 30 days at the link above as well as on telephone number: UK replay number: +44 20 7031 4064, access code: 934251 US replay number: +1 954 334 0342, access code: 934251 Swedish replay number: +46 8 505 203 33, access code: 934251 _________ For further information, please contact: Lars Dahlgren, President and Chief Executive Officer Office +46 8 658 0441 Joakim Tilly, Chief Financial Officer Office +46 8 658 0213 Emmett Harrison, Senior Vice President Corporate Communications and Sustainability Office +46 8 658 0173 Richard Flaherty, President US Division, US Investor Relations contact Office +1 804 787 5130 _________ The character of the information in this report is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on July 19, 2013 at 08.15 a.m. (CET). _________ Swedish Match AB (publ), Box 7179, SE-103 88 Stockholm, Sweden Visiting address: Västra Trädgårdsgatan 15. Telephone: +46 8 658 0200 Corporate Identity Number: 556015-0756 www.swedishmatch.com