BRND BBV and Premier Brands in foodWORLDnews !
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BRND BBV and Premier Brands in foodWORLDnews !
http://www.foodworldnews.com/articles/3995/20...-vodka.htm
Dennis Rodman Launching New Brand 'Bad Boy Vodka'
Jul 15, 2013 01:21 PM EDT | By Dina Exil
After criticizing President Barack Obama's foreign policy plan, spending time as a unofficial diplomat in North Korea and hanging out with Kim Jung Un, retired NBA star Dennis Rodman is now trying his hand with alcohol.
The former Chicago Bulls star and five-time NBA champion has launched his own brand of Vodka. The brand is called Bad Boy Vodka, according to the Huffington Post.
Rodman has teamed up with Premier Brands to developed "tough and edgy" line of spirits. This will be Rodman's first brand drink with the company and also first brand drink ever.
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"Bad Boy Vodka characterizes a tough and edgy, yet smooth and classic taste; a prefect representation of whom and what I am all about," Roman said in a released statement, according to the Huffington Post.
The Bad Boy logo features a black bull etched into the glass and red-topped bottle. According to reports the logo design is a tribute to his three championship he won with the Chicago Bulls and it was a reference to reinventing himself as the bad boy of basketball.
Bad Boy Vodka will reportedly be released first in California at the end of the month.