IMG College Sports and HHSE partnership = 173 M
Post# of 7290
IMG College Sports and HHSE partnership = 173 Million potential customers. Think about that for second. See DD below. I see $$$$$$$$$$$$$ for both HHSE and NTEK as potentially this relationship is expanded beyond the Razorbacks.
" IMG College has aggregated sponsorship and multi-media rights for universities in 49 of the top 50 U.S. markets, in effect creating the first national sponsorship platform for college sports. Large companies which previously had to negotiate with each university to utilize its intellectual property now can attain a national footprint of schools coast to coast. UPS, Lowe’s, Hershey, and MillerCoors were the first major brands to utilize this groundbreaking platform to reach 173 million college sports fans." ( http://www.sponsorship.com/iegsr/2013/04/Insi...ponso.aspx ); http://en.wikipedia.org/wiki/IMG_College
Yes, Sports Fans... it's "that time of year" coming at us quickly... the launch of the College Football Season! Hannover House is proud to have partnered with IMG College Sports (and the University of Arkansas Athletic Department) to present the first in a planned series of S.E.C. and top college team pre-season football videos. The Arkansas Razorbacks Football 2013 DVD will be launched in mid-August with premium in-store placement at Wal-Mart Supercenters and Hometown Markets, including checkout aisle displayers at many locations (see display design below). With print-edition team guides selling tens-of-thousands of copies each year... there's a building enthusiasm that the same concept transferred to DVD will be popular with consumers. As the fans down in Wal-Mart-land like to cheer, "GO HOGS!"
http://hannoverhousemovies.blogspot.com