The Boldface Group BLBK .06 has Mario Lopez!
http://www.licensemag.com/license-global/mari...-fragrance
Mario Lopez Gets a Fragrance
Boldface Licensing + Branding has signed a fragrance deal for TV personality Mario Lopez.
In addition to a signature scent, the agreement includes ancillary products such as deodorant, aftershave, shave cream, body wash, body sprays and lotions.
The addition of a fragrance is a natural extension for Lopez, who already has a line of underwear (Mario’s Rated M) and athletic clothing.
The fragrance will launch with an eau de toilette spray, to be followed by shaving cream and after-shave, with gift sets hitting shelves in time for the holidays.
