$BLBK Kardashian Company Info ~ Soon To Boom!
Business Description
Boldface Group, Inc.’s, (“Boldface”) wholly-owned operating subsidiary, Boldface Licensing + Branding, a Nevada Corporation (“BLB”), was founded by Nicole Ostoya and Robin Coe-Hutshing, beauty industry veterans with over 40 years combined experience. BLB’s focus is on licensing top tier entertainment and designer brands for opportunities in the beauty market. BLB contracts to design, manufacture and sell branded color cosmetics, hair preparations, fragrances, home fragrances, skin care, beauty tools, and other beauty products in all channels.
Boldface launched its initial brand, “Khroma Beauty by Kourtney, Kim and Khloe” in November 2012 with a holiday collection at Ulta Beauty and other stores, followed by a full brand roll out in the first quarter of 2013. The vision for the Khroma brand is luxury products at affordable prices in the mass retail channel. Boldface has contracted with Ulta Beauty, Sears, Kmart and Meijer, among others, to purchase Khroma products, and is currently in active discussions with other retailers, including some of the largest pharmacy chains in the United States, regarding the Khroma products (Boldface has also entered into a second celebrity license agreement with Mario Lopez, pursuant to which Boldface acquired the exclusive right and license to use the certain trademarks owned by the celebrity in connection with the development, manufacture, production, distribution, advertisement, promotion and sale of a line of male fragrances, toiletries, and other agreed upon products within the United States and its territories and possessions, Canada, Mexico and “duty-free” zones and shops. Boldface obtained certain ancillary services of the Licensor, including for the purpose of promotion and marketing support of the licensed products. Other celebrity licenses are currently in negotiation.).
BLB’s business strategy is to profitably grow its business by building strong brands, developing broad organizational capabilities, expanding brands globally, and adding new value to BLB with additional licenses and ancillary products to existing licenses.
Boldface launched its initial brand, “Khroma Beauty by Kourtney, Kim and Khloe” in November 2012 with a holiday collection at Ulta Beauty and other stores, followed by a full brand roll out in the first quarter of 2013. The vision for the Khroma brand is luxury products at affordable prices in the mass retail channel. Boldface has contracted with Ulta Beauty, Sears, Kmart and Meijer, among others, to purchase Khroma products, and is currently in active discussions with other retailers, including some of the largest pharmacy chains in the United States, regarding the Khroma products (Boldface has also entered into a second celebrity license agreement with Mario Lopez, pursuant to which Boldface acquired the exclusive right and license to use the certain trademarks owned by the celebrity in connection with the development, manufacture, production, distribution, advertisement, promotion and sale of a line of male fragrances, toiletries, and other agreed upon products within the United States and its territories and possessions, Canada, Mexico and “duty-free” zones and shops. Boldface obtained certain ancillary services of the Licensor, including for the purpose of promotion and marketing support of the licensed products. Other celebrity licenses are currently in negotiation.).
BLB’s business strategy is to profitably grow its business by building strong brands, developing broad organizational capabilities, expanding brands globally, and adding new value to BLB with additional licenses and ancillary products to existing licenses.
