BRND Former NBA star Dennis Rodman to launch

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Former NBA star Dennis Rodman to launch his own Bad Boy Vodka brand

The former Chicago Bulls star teamed up with Premier Brands to develop ‘tough and edgy, yet smooth and classic’ line of spirits.

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Friday, July 12, 2013, 1:04 PM




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Bully for you: Dennis Rodman teamed up with Premier Brands in announcing the late-July launch of Bad Boy Vodka.

Premier Brands Inc.

Bully for you: Dennis Rodman teamed up with Premier Brands in announcing the late-July launch of Bad Boy Vodka.

Dennis Rodman has a boozy new venture.

The former NBA star and unofficial U.S. ambassador to North Korea is launching his first line of spirits called Bad Boy Vodka, according to a Huffington Post report.

RELATED: BRITISH DAIRY FARMER CREATES VODKA MADE OUT OF MILK

“Bad Boy Vodka characterizes a tough and edgy, yet smooth and classic taste; a perfect representation of whom and what I am all about,” Rodman said in a news release.

The Bad Boy logo features a black bull etched into the glass, red topped bottle — perhaps a tribute to the three championships he won with the Chicago Bulls.

RELATED: SKYY MOSCATO-INFUSED VODKA LAUNCHES

Rodman has teamed up with Jorge Olson, CEO of Premier Brands Inc. to develop the vodka.

Bad Boy Vodka is slated to hit California at the end of the month.

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