SETY News Star Entertainment's Tranzistor to Add a

SETY News Star Entertainment's Tranzistor to Add an Advertising Model to Its Internet Radio Model

2012-07-31 08:30 ET - News Release

2012 Q1 Global Internet Online Advertising Spending 112.1% 0f 2011

LOS ANGELES, July 31, 2012 /PRNewswire/ -- Star Entertainment Group, Inc. (OTC: SETY) wholly owned subsidiary Tranzistor Systems announced today that it plans to add an advertising model to its revenue streams based on the favourable growth reports on both the Internet Radio and the Online Advertising Markets.

The latest news from The Infinite Dial 2012 by Arbitron/Edison Research shows that the number of listeners who use their cell phone to listen online while in their cars has increased by over 50% from last year. Over 17% of radio listeners now use their smartphone to stream from while in their car, because it gives them more interactivity than the radio dial. Other factors such as control and clarity, were cited as factors in other research.

According to the same studies, weekly online radio listeners spent an average of nearly 10 hours per week listening to online radio programming. The time of 9:46 hours spent per week was calculated across all devices; desktop, mobile apps, internet radios, etc., and shows a continual time rise year-over-year for the past several years now. It's important to note, that more and more listening time is being done on devices, as opposed to desktops, and at some point there may be a convergence and mobile devices will rule over desktops.

According to Nielsen's quarterly Global AdView Pulse report, increased consumer confidence is forcing consumer brands to reconnect with its customers.  Online spending on advertising is on the rise—around the globe and across media types. TV, newspapers, radio, outdoor, Internet, and cinema all saw an increase in ad spend in the beginning of 2012 compared to last year,

Internet advertising saw the biggest increases, with advertisers spending 12.1 percent more in Q1 2012 than one year prior. During that time, ad spend overall increased 3.1 percent globally.  Online ad spend was a bright spot for the industry, with growth around the globe. Growth was particularly notable in Europe (12.1%), Latin America (31.8%) and the Middle East & Africa (35.2%).

Additionally, according to a study done by Nielsen/AdColony, cross-platform ad campaigns yield higher brand recall rates, and campaigns that are run across multiple platforms drive stronger word-of mouth recommendations.