LOS ANGELES, CA, July 11, 2013 (GLOBE NEWSWIRE) -- Jose Ramirez , 2012 U.S. Olympian and 11-time National Boxing Champion, has joined forces with reigning World Champion VIIVIIVII Marketing. Ramirez, a Mexican-American sensation, was born in the small town of Avenal, California, and at the age of 20, was named USA Boxing's All-Time Lightweight Record Holder. Now Jose Ramirez is a global sensation, recently labeled by his Olympic teammates as the "Lebron James" of boxing, and is packing another punch by teaming up with VIIVIIVII to deliver value outside the ring as well!
Jose Ramirez has been catching attention from heavy hitters everywhere that recognize his talent at such a young age and was recently signed by Top Rank with one of the most comprehensive contracts ever made for an Olympian turning pro. With a multi-year deal under his belt now with Top Rank, CEO and Founder Robert "Bob" Arum had this to say: "Jose Ramirez is on the track now to not only become a world boxing champion, but to be a major star in the sport. He is an excellent competitor and he handles himself with dignity inside and outside of the ring."
Brand friendly Ramirez currently is one of the most endorsed boxers in the history of the sport having already worked with brands such as Wonderful Pistachios, McDonalds, Discover, Aqua Hydrate, 2XU, Beats by Dre, 9Five, Granville Homes, Repp Maxx, and countless others. Ramirez has hosted and appeared on five ESPN shows and remains the youngest fighter ever to host or commentate on ESPN's Friday Night Fights. Earlier this year, Top Rank announced Nike's partnership with Jose Ramirez to wear their apparel and footwear, landing him yet another top-tier alliance. Coming off his most recent victory over Christopher Williams, Ramirez improves to (4-0) with 3KO's on the pro boxing circuit. Among his impressive titles, Ramirez has captured U.S. Olympic Team Trials Champion (2012), National Champion (2010-11), Junior Olympic National Champion (2010-11) and USA Boxing National Champion (2011).
An alliance with VIIVIIVII makes perfect sense given Ramirez's strong core values and relentless pursuit of excellence. Ramirez' agent Rick Mirigian looked to leverage VIIVIIVII's extensive relationships with category specific brands in the industry and further Ramirez's branding in Hollywood with a company that been on the forefront of creating stars and matching them with the right companies. "I look forward to working with VIIVIIVII to further brand Ramirez and integrate our efforts so together we can maximize and fulfill Ramirez's potential outside of the ring, I am excited to have Ken Collis and company join our team" says Mirigain.
"Ramirez is the future of boxing, a Hispanic marketing dream! With VIIVIIVII's extensive relationships to category specific brands in the industry we will be able to further Ramirez's branding in Hollywood because we have been on the forefront of creating stars and matching them with the right companies." says VIIVIIVII Marketing CEO, Ken Collis . VIIVIIVII Marketing is the same team that brought former Welterweight Champion Victor Ortiz into pop culture, recently seen competing on ABC's "Dancing with the Stars."
Ramirez is amped about the future and looks to hit Los Angeles and Vegas rings soon. "I am so blessed and thankful of all the success that has come my way, it's exciting to think of what the future holds," says Ramirez. Follow Jose Ramirez on twitter @Ramirezboxing and like him on Facebook for constant updates on his next fight: www.facebook.com/Joseramirezboxing .
About VIIVIIVII: ( www.viiviivii.com ) "21" is a new revolution that creates top value in marketing, branding, public relations and distribution. VIIVIIVII is truth, whether you want to hear it or not, we deliver the truth. We deliver REAL Marketing: results driven, return on investment and define your brand to the world. Our history speaks for itself. Our future is bright, very bright, because your brand is our future.
CONTACT: Ken Collis
818-995-8877
A photo accompanying this release is available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=19827
