$TDCH Gold mine in the making imo. "Magazine publi
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$TDCH Gold mine in the making imo. " Magazine publishers are seeing more advertisers warm up to their iPad editions.
In the first quarter, the number of ad units in magazines' iPad editions jumped 23.6% from the same period in 2012, according to a report from Kantar Media and the Publishers Information Bureau.
Tablet ownership in the U.S. has nearly doubled in the past year, with 34% of American adults owning a tablet, up from 18% a year ago, according to the Pew Research Center. With 56% of these tablet owners living in households that earn at least $75,000 annually, publishers are pitching brands on reaching affluent audiences."