BluePhoenix Increases Fortune 100 Customer Base and Adds

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News Desk 2018
BluePhoenix Increases Fortune 100 Customer Base and Adds Large Outsourcing Partner

SEATTLE, WA --(Marketwired - June 26, 2013) -   BluePhoenix ( www.bphx.com ) ( NASDAQ : BPHX ), the legacy application lifecycle company, announced the addition of another Fortune 100 customer and new partnership with a leading global outsourcer.

"In the last month alone, we've not only added a significant Fortune 50 customer but launched a new licensing model for partners and signed our first agreement," explains BluePhoenix CEO Matt Bell. "The new customer is a Fortune 50 global logistics firm who was looking to reduce the cost and maintenance cycles of their mainframe applications. Moving from CA GEN and COBOL to Java enabled them to take advantage of a richer development community and extend functionality in a more agile fashion."

BluePhoenix's new partner is a top global IT outsourcer taking advantage of a new licensing model introduced in early 2013. "We've made parts of the ATLAS Platform available to global SI partners, enabling them to deliver new services associated with legacy technologies" says Bell. "This enables them to present a cohesive project management and execution plan, using their resources as the primary delivery mechanism and our resources for support."

"The flexibility of the ATLAS platform is driving new kinds of dialogue," adds Rick Oppedisano, BluePhoenix Vice President of Product R&D and Marketing. "For customers that want to remain on the mainframe, we can reduce cost through services like Batch In The Cloud . For customers looking to build the business case, analyze and reduce risk around migrations, our Legacy Indexing Services can help. We still have the most advanced automated translation technology on the market. Once customers are in their target state, through ATLAS, we can offer services like SQL Performance Tuning to ensure the ongoing success of their new applications."

With ATLAS, customers can:

  • Reduce MIPS and Overall Mainframe Cost By 50%   BPHX's Batch In The Cloud service leverages off-mainframe processing power to significantly reduce batch processing cost. Use cases for this service are detailed in BluePhoenix's website blog.
  • Unlock Legacy Data, Get the Big Picture   Businesses are looking to make better decisions based on data, but can be hampered by legacy systems. BPHX's BI Enablement Services enable companies to integrate legacy databases like IDMS with SQL Server, DB2 and Oracle.
  • Modernize legacy COBOL, Natural, CA COOL:GEN apps and legacy ADABAS, VSAM and IDMS databases   BPHX's Automated Translation technology is the only solution on the market that guarantees 100% business logic and functionality match between the source and target environments. This empowers customers to keep the best of their legacy system while moving to a modern codebase and infrastructure. This service translates legacy languages like Natural, CA COOL: GEN and COBOL to Java or C#- and legacy IDMS, ADABAS and VSAM to DB2, SQL Server and Oracle.
  • Use Maintainable Code   Our Automated Translators generate clean, maintainable Java and or C# code. This approach reduces project risk and gives the customer freedom of choice -- for their architecture, data tier and physical infrastructure.

For more on BluePhoenix, research, whitepapers and case studies are all available on the company's website at www.bphx.com .

About BluePhoenix Solutions

BluePhoenix Solutions Ltd. ( NASDAQ : BPHX ) is the leading provider of legacy application lifecycle solutions. The BluePhoenix portfolio includes a comprehensive suite of tools and services for automated database and application migration. Leveraging over 20 years of best-practice domain expertise, BluePhoenix works closely with its customers to minimize risk and provide a clear path from legacy platforms like COBOL, Natural/Adabas and others to modern solutions like SQL, DB2, Java and more. BluePhoenix customers come from diverse industries and vertical markets such as automotive, banking and financial services, insurance, manufacturing, and retail. BluePhoenix has 6 offices in the USA, UK, Italy, Romania, and Israel.

Cautionary Statement Regarding Forward-Looking Statements

Certain statements contained in this release may be deemed forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal Securities laws. You can identify these and other forward-looking statements by the use of words such as "may," "will," "plans," "believes," "estimates," "expects," "predicts", "intends," the negative of such terms, or other comparable terminology. Because such statements deal with future events, plans, projections, or future performance of the Company, they are subject to various risks and uncertainties that could cause actual results to differ materially from the Company's current expectations. These risks and uncertainties include but are not limited to: the effects of the global economic and financial trends; market demand for the Company's products; successful implementation of the Company's products; changes in the competitive landscape, including new competitors or the impact of competitive pricing and products; and such other risks and uncertainties as identified in BluePhoenix's most recent Annual Report on Form 20-F and other reports filed by it with the SEC. Except as otherwise required by law, BluePhoenix undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.This press release is also available at www.bphx.com . All names and trademarks are their owners' property.

Rick Oppedisano Vice-President, Product R&D and Marketing BluePhoenix Solutions ricko@bphx.com

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