COLUMBIA, MD--(Marketwired - Jun 26, 2013) - Message Systems , the global leader in digital messaging software, today unveiled the Messaging Masters Series of ebooks. Expanding on its long record of thought leadership in the email marketing and customer communication spaces, Message Systems has tapped digital messaging experts from within its executive ranks to author the titles in this new series. Each ebook will explore a topic relevant to today's marketers and digital messaging professionals, and provide practical guidance on how to achieve better outcomes. All ebooks in the series are freely downloadable from the Message Systems website .
Kicking off the series is Email Best Practices 101 . Authored by Message Systems' in-house deliverability expert Kate Nowrouzi, this ebook provides a high-level overview of the processes and techniques employed by smart postmasters to build and sustain successful messaging programs.
In How DMARC Is Saving Email CTO Alec Petersen and senior director of solution engineering Mike Hillyer take a detailed look at this promising new authentication standard for combatting email abuse. With the pace at which new threats evolve, it can be hard to keep up with the latest cyber scams, spearphishing exploits and other dangers. This ebook will get you up to speed on protecting your messaging streams.
In Transactional Messaging Best Practices director of client solutions engineering Tom Mairs provides an overview of one of the most potent, but often poorly understood tools, for reaching customers: transactional messaging. This ebook explores the role transactional messaging -- including automatically generated email, text, push notifications and social messaging -- plays in developing customer conversations and boosting ROI.
"Message Systems strives to provide our clients and the wider messaging community with thought leadership and actionable advice on all aspects of digital messaging, from email marketing and deliverability best practices to emerging authentication and security practices," said Steve Dille, senior vice president of marketing at Message Systems. "I'd like to thank all of the authors who've participated in our initial ebook efforts to date, and look forward to many new editions in the weeks and months ahead."
About Message Systems Message Systems solutions power many of the world's largest, most complex email, text and cross-channel messaging operations. Our solutions enable companies to integrate messaging with any number of data sources and applications to orchestrate real-time two-way customer interactions through any messaging stream. The result is more effective customer communication that boosts engagement, drives down costs, increases revenue and builds closer relationships. Message Systems is the leading provider of messaging infrastructure to the world's largest social networks and e-businesses, including Facebook, and many Fortune 500 leaders in banking, consumer technology and telecommunications. Founded in 1997, Message Systems is headquartered in Columbia, Maryland, and maintains offices around the globe. For more information follow us on Twitter @MessageSystems or go to http://www.messagesystems.com
Contact: Annie Meenan SHIFT Communications (415) 591-8457 ameenan@shiftcomm.com
