MSWM TARGET MARKET AND CUSTOMERS The target marke
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MSWM >>TARGET MARKET AND CUSTOMERS
The target markets of validated messaging, validated transaction services, anti-fraud, reputation management, and monitoring, filtering, and control comprise customers of different levels based on their particular needs. MetaSwarm recognizes the following customer groups:
• Individuals – wireless Internet users, primarily cellphone based, who need certain and immediate validation of messages, financial transactions, and websites.
• Corporations/Enterprises – who need certain and immediate validation of messages, financial transaction services, and websites; and who need to maintain the integrity of their corporate identities.
• ISPs/IDCs – who need certain and immediate validation of messages and websites, who need to maintain the integrity of their corporate identities, and who need to protect individual and corporate customers from fraud and identity theft.
• Authority – who need certain and immediate validation of messages and websites, who need to maintain the integrity of their organizational identities, who need to protect individual and corporate customers from fraud and identity theft, and who need to send official messages without the fear of fake or unauthorized “official” messages reaching recipients.
• All groups need certainty that messages and websites that they access are what they purport to be. They need confidence in the information they obtain about originators of messages and websites, so that they can make informed decisions.
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