Hipcricket Expands Sales Leadership Team KIRKLAN

KIRKLAND, WA--(Marketwired - Jun 25, 2013) - Hipcricket®, Inc. ("Hipcricket"), the one-stop mobile advertising and marketing company and subsidiary of Augme® Technologies, Inc. ( OTCBB : AUGT ) (or "Augme"), today announced that Michael Weaver has joined the company as vice president of sales and strategy focusing on mobile advertising. An industry leader and innovator for more than a decade, Weaver has helped shape both desktop and digital advertising as an early member of Bluestreak and founder of Third Screen Media. He was also a key player in driving advertising revenue at other companies such as Microsoft, Crisp, and Phluant Mobile.

Over his career, Weaver helped create and build some of the first third-party ad servers, rich media platforms, sophisticated ROI measurement tools, and mobile ad networks. Weaver has guided campaigns for several national and international holding companies, agencies, and advertisers. Most recently at Phluant Mobile, Weaver helped build the company from a small start-up to one of the premier third-party ad serving and rich media companies in the US servicing the world's top advertising agencies and Fortune 100 brands.

"Michael is a natural and important addition to the sales team at Hipcricket as we close out Fiscal 2013 strong and position the company for a successful 2014," said Doug Stovall, Hipcricket chief operating officer. "His proven expertise in desktop and mobile advertising and ability to anticipate and leverage business trends will be instrumental in guiding Hipcricket's product strategy and driving revenue growth."

About Hipcricket Hipcricket provides a unified mobile engagement platform that drives awareness, sales, and loyalty. The AD LIFE platform has been used by internationally recognized brands and agencies to power over 250,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media, and branded apps. Hipcricket, Inc., is a wholly owned subsidiary of Augme Technologies, Inc. ( OTCBB : AUGT ) and is headquartered in Kirkland, WA. Visit www.hipcricket.com for more information.