Experian FootFall launches Site Analytics, a multichannel platform to analyze offline foot traffic versus online customer activity
Clients can measure impact of store performance and shopping patterns across channels
PR Newswire
NEW YORK, June 18, 2013
NEW YORK , June 18, 2013 /PRNewswire/ -- Experian FootFall, a market leading provider of visitor analytics, today announced the launch of its Site Analytics software which provides retailers with the tools to seamlessly understand all facets of their business and obtain a sharper view of consumer behavior. Utilizing this cloud-based software, marketers are armed with an advanced multichannel platform that provides data regarding retailer performance.
With Site Analytics, retailers not only have the ability to capture the total number of visitors to brick and mortar locations, but to dive deeper to determine specific shopping patterns like which departments or floors were visited at which time of the day. Correspondingly, retailers can employ Site Analytics to monitor online shopping behaviors which are very similar to traditional spending patterns. For example when shopping online, a customer enters the website (store) then visits specific pages (departments) where he or she dwell for a certain amount of time at a specific point during the day / week. Then, as with in store shopping, customers will take their "cart" to the payment area and hopefully complete the purchase.
Online customer behavior is ultimately different compared to in store behavior, however, the need to comprehend conversion rates and customer behavior remains exactly the same. By implementing FootFall's software to capture these key data points and by working with the company to better understand the factors that converted or deterred sales, retailers are better positioned to assure a positive customer experience, create loyal shoppers, improve conversion rates, optimize merchandizing by channels and increase sales.
"The holy grail of multichannel success is employing a solution that provides a simplistic view of channel performance that allows retailers to consistently review and adjust operations based on pinpointed data for their stores," said Roseanne McCauley , vice president of the Americas for Experian FootFall. "In reality, multichannel is simply an extension of traditional brick and mortar strategies that focus on ensuring a positive customer shopping experience. With Site Analytics we filter all available data to make recommendations to our retail clients on how to most effectively achieve this goal."
Additional Site Analytics multichannel platform advantages include:
- Allowing a retailer to understand sales by category and channel, combined with visitor insight, to review conversion rates and ultimately increase sales.
- Allowing a retailer to accurately measure the marketing spend by determining the response to various in store promotions, online campaigns and any other key marketing initiatives.
- Providing a source to review product merchandising across all channels allowing the creation of merchandising plans by category, season or to even forecast plans based on historical customer spending.
- Employing segmentation data to determine customer geography, demographic and which products are being sold both online and offline. By doing so, retailers can discover what types of local customers purchase which products online rather than visiting their local store.
"More successful marketers understand that there is a major shift in how consumers and brands interact in today's hyper-connected marketplace," said McCauley. "Retailers are employing advanced solutions to monitor both traditional in store and online consumer behaviors to better understand the factors that drive sales. As retailers increasingly invest in multichannel platforms, it's becoming critical to effectively capture, understand and analyze the diverse data being gathered."
FootFall believes that multichannel success for retailers is having the platform to consistently and easily view consumer patterns and conversion trends across all channels. By working with a provider to appropriately analyze data throughout every channel retailers can focus on the elements of the multichannel experience that directly impact day-to-day performance.
For more information on FootFall please our site www.experianfootfall.us
About Experian FootFall
Experian FootFall is a market leading provider of visitor analytics. We enable our clients to understand site-related consumer behavior in order to increase profitability and enhance customer service. Our solutions provide accurate insight for our customers which drives site performance and efficiency in areas such as increasing conversion rates, optimizing staff resource levels and maximizing shopper transaction value.
Part of the Experian Group, FootFall is one of the world's largest and most experienced providers of audited, managed and advanced retail intelligence based on measured visitor behavior.
For more information, visit http://www.experianfootfall.us
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk , prevent fraud , target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score , and protect against identity theft .
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2013 was US$4.7 billion . Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland , with operational headquarters in Nottingham, UK ; California , US; and Sao Paulo, Brazil .
For more information, visit http://www.experianplc.com .
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
Contact:
Matt Tatham
Experian Marketing Services Public Relations
1 212 380 2939
matt.tatham@experian.com
SOURCE Experian FootFall
