Global multi-cultural markets? Industry news. Sa
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Global & multi-cultural markets?
Industry news. Salsa outsells ketchup?
Global markets hold promise for TV providers, panel says
Programmers should think globally with content decisions, panelists said at The Cable Show in Washington, D.C. "One of the reasons our international margins are 40% is that our content works so well around the world," said David Zaslav, Discovery president and CEO. "If you turn on Science in Italy or in Romania, they think it's their channel." Broadcasting & Cable
Exec: Multicultural nets "have a place at the table"
Cable operators are open to adding multicultural channels but face challenges in finding space to accommodate startups, panelists said at The Cable Show in Washington, D.C. "It's the new America -- wake up," said Diana Mogollon, general manager of NBCUniversal's mun2. "Salsa outsells ketchup, tortillas outsell bread, and this is the new America. This room is the new America. It's multicultural. All these networks have a place at the table." Multichannel News
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