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Legendary Marvel "Generalissimo", Stan Lee, Partners with JADS International to Create Stan Lee Signature Cologne

Cologne created to thank comic fans for their support - each bottle comes with a personal message from Lee

BALTIMORE, June 12, 2013 /PRNewswire via COMTEX/ -- Legendary Marvel and POW! Entertainment creator and comic icon, Stan Lee, has partnered with JADS International, LCC (JADS), a company producing fine fragrances and beauty products, to create Stan Lee Signature Cologne. To thank fans for their support over the years, each bottle of cologne comes with a personal message from Lee himself. The cologne marks the first time Lee has lent his name to a fragrance, where he also played a key role in the development of the overall product. Stan Lee Signature Cologne goes on sale today.

Stan Lee Signature Cologne is a fresh and sophisticated fragrance for the adventurous with blends of bergamot, ginger, white pepper, basil, and violet and features layers of cedar, vetiver and musk accords. It will retail for $24.99 and will be available on the JADS website http://www.jadsinternational.com/stan-lee.html. The cologne will also be sold at Comic-Con events and Wizard World shows across the country.

"Fans know me best as someone who creates superhero characters and stories for comics, movies, TV and the web, so this is a highly exciting step for me to expand into the cologne world as well," said Stan Lee, Founder of POW! Entertainment. "Not only do I want fans to look sharp like their favorite superhero and their Generalissimo here, but I thought wouldn't it be fun to offer them the chance to smell like one to... whether they have a date or a rendezvous with an ally."

"We're 'true believers' and deeply honored that the one and only Smilin' Stan Lee teamed-up with JADS to help produce a signature cologne reflective of his talents, creativity and contributions to the awesome world of comics and superheroes," said Andrew Levine, Chief Executive Officer of JADS. "Stan's work is legendary and holds a very special place in the hearts of people across the world. Just like Spiderman, Hulk, and Captain America, fragrance has the ability to transcend time and bring back memories. This cologne plays homage to the greatness that is Stan Lee and his legacy."

Notes to Editors:

-- Media samples of Stan Lee Signature Cologne are available. To request a sample, please contact Andrew Levine at andrewL@jadsinternational.com or 443-838-8499.

-- Photos of Stan Lee Signature Cologne and images of Lee with the product are also available.

-- To watch a video about Stan Lee Signature Cologne click here, http://www.youtube.com/watch?v=PDLPoLj1OHE&am...e=youtu.be.

About JADS International, LLC.JADS is a worldwide fragrance company built on the principles of developing and marketing niche high quality products and providing exceptional service at a fair price. Our diversified product range continues to grow by setting trends, improving our standard products, and most importantly, listening to the customer to exceed their expectations. Well known JADS fragrance collections include Star Trek (Tiberius Cologne for Men, Pon Farr Perfume for Her, Red Shirt Cologne, Shirtless Kirk Cologne and Sulu Pour Homme), Star Wars (Slave Leia Perfume, Eau Lando Cologne), and Marvel (The Avengers Cologne). For more information, visit www.jadsinternational.com.

About POW! Entertainment, Inc.POW! Entertainment, Inc. (otcqb OWN), a multi-media entertainment company, was founded by noted comic book writer Stan Lee, together with award-winning producer Gill Champion and the late intellectual property specialist Arthur Lieberman. POW!'s principals have extensive backgrounds in the creation and production of original intellectual properties, including some of the most successful entertainment franchises of all time. POW! is utilizing Stan Lee's historical background by perpetuating his legacy while creating and developing all new live-action films, television, digital games, merchandising, licensing and related ancillary markets, all of which contribute to global expansion. POW! partners with third parties and strategic alliances, including studios and networks, in the production and distribution of new POW! character franchises. For more information, visit powentertainment.com.

Media Contact:Andrew Levine(443) 838-8499andrewL@jadsinternational.com

SOURCE JADS International, LLC

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http://www.marketwatch.com/story/legendary-ma...2013-06-12

How to Start a Fragrance Line

If your nose is in the know, you may be able to sniff out a new business by starting a fragrance line. The fragrance industry is a $25- to $30-billion-dollar-a-year market . Claim your fair share! Fragrance products include perfume, cologne, soaps, lotions and candles. The first step is preparing a business plan which includes a definition of your product, market niche, marketing strategies and profit and loss projections.


Step 1

Narrow down your fragrance product. Offer a single scent in several different formats, such as cologne, body lotion and soaps, or offer just one type of product but in different scents.


Step 2

Find your market niche. Everyone likes to smell good, but "everyone" isn't your market. Determine who would buy your fragrance line. Scents with essential oils and natural bases appeal to those who value "going green." Gen-X and Gen-Y customers may be more inclined to buy a celebrity-endorsed fragrance. For the most part, men don't buy their own fragrances -- but if they do, they choose one that their significant other likes. Scented candles have wide appeal and have the potential to sell to the gift market as well as the fragrance market.


Step 3

Get the details out of the way. Choose a catchy name for your company and register with the appropriate state and city offices. Obtain the business licenses you'll need. If you're selling directly to consumers, you'll need a sales tax license. Install business software that tracks sales and expenses and computes your profit and loss and balance sheet statements.


Step 4

Select a market. Natural fragrances based on plant and flower essential oils may do well at arts and crafts shows and even farmer's markets. Drug and big-box stores sell moderately priced fragrances such as Elizabeth Taylor's "White Diamonds" and Coco Chanel's "Mademoiselle," which is the number one selling perfume in department stores, as of 2009. Where you sell the perfume determines its pricing and packaging.


Step 5

Design packaging that coordinates well with your type of fragrance. If you're charging $60 for a 1/2-ounce bottle of perfume, customers will expect luxurious packaging. The most expensive perfume in the world costs over $200,000 per bottle, mainly because the crystal container is encrusted with diamonds. More reasonably priced fragrances may only require an attractive bottle and label.


Step 6

Line up vendors for packaging, bottles and the ingredients for your fragrances. Choose a vendor that has the best prices, but also sells in a quantity you can afford. Some perfume ingredients have shorter shelf lives than others and may develop an off-scent if kept too long. You also don't want to tie up your cash in inventory that will take you months to sell.


Step 7

Market your fragrances through advertising, press releases, demonstrations, samples and a website. Customers find going online a non-threatening way to find out about you and your fragrances.


Step 8

Find wholesalers or distributors to sell your product to retail outlets. They'll charge between 20 to 50 percent, which means if your projected retail price is $25 per 1-ounce bottle, then you'll sell it to the wholesaler for $6.25. The wholesaler sells it to the retailer for $12.50. The retailer doubles the price and sells it in the store for $25.

http://smallbusiness.chron.com/start-fragranc...23366.html